Today's dose of marketing know-how.
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Tuesday, April 30, 2024 | Today's dose of marketing know-how.

📋 Table of Contents

1. How to Use a High-Quality Backlink Strategy to Invigorate Your SEO and Lead Generation

2. Unlock the Power of TikTok for B2B Lead Generation sponsored

3. The Incredible Growth of AI-Related Terms in Media Reports

4. Simplify Lead Capture & Get More SQLs at Trade Shows sponsored webinar

5. How B2B Marketing Leaders Are Brand-Building With Video

6. Your Best Chance to Convince the Boss! MarketingProfs event

7. Optimized for Search? MarketingProfs Master Class for PRO members

Scroll down for more useful resources.

How to Use a High-Quality Backlink Strategy to Invigorate Your SEO and Lead Generation
article
How to Use a High-Quality Backlink Strategy to Invigorate Your SEO and Lead Generation
Explore how high-quality backlinks can transform your SEO and increase leads. Discover best-practices and strategic insights for effective link-building. Learn more. »
Unlock the Power of TikTok for B2B Lead Generation
sponsored
Unlock the Power of TikTok for B2B Lead Generation
Discover how to tap into TikTok's community of decision-makers to drive high-quality B2B leads. Master TikTok's short-form magic with creative hacks and targeting tricks to attract your ideal customers. Get TikTok lead gen best-practices in this guide. »
The Incredible Growth of AI-Related Terms in Media Reports
research
The Incredible Growth of AI-Related Terms in Media Reports
The use of terminology related to artificial intelligence (such as "AI" and "generative AI") by media outlets has grown tremendously since the release of ChatGPT in November 2022, according to recent research. Check out the study findings. »
Simplify Lead Capture & Get More SQLs at Trade Shows
sponsored webinar
Simplify Lead Capture & Get More SQLs at Trade Shows
Trade shows give you a chance to interact with prospects and create a memorable impression on your audience. And it takes a lot of effort to create a successful trade show experience. So... Are your time, money, and effort paying off? Here's how you can make sure they do. »
How B2B Marketing Leaders Are Brand-Building With Video
infographic
How B2B Marketing Leaders Are Brand-Building With Video
Some 59% of B2B marketing leaders have identified video as a leading marketing technique they plan to use for brand-building in 2024, according to this recent infographic from LinkedIn. Check out the infographic. »
Your Best Chance to Convince the Boss!
MarketingProfs event
Your Best Chance to Convince the Boss!
The B2B Forum program is out, and tickets are still $600 off the door price. But not for long! For your best chance to join us in Boston, get the Convince Your Boss guide now. We'll help you map B2B Forum sessions to your job—so you can make the case for a strong ROI. Get the guide here. »
Optimized for Search?
MarketingProfs Master Class for PRO Members
Is your content SEO-ified? Andy Crestodina reveals the tools and techniques he uses to improve SEO in The Art of Being Found: SEO for (Non-Techie) Marketers. Get a bump in your search rankings with this Master Class, available now to PRO members.
Get Andy's SEO toolkit here
Profs Picks
sponsored
Can you really use TikTok for B2B lead generation? IYKYK! You can, in fact, generate high-quality leads by engaging prospective buyers on their platform of choice—throughout their entire journey from discovery to conversion to loyalty. With over 7 million businesses thriving on TikTok, the platform has established itself as a trusted and enduring channel for brands to connect with their audiences. TikTok for Business offers you advanced targeting capabilities and human-first ad formats to reach your ideal audiences. You can foster relationships and build brand awareness with digital-native decision-makers through "edutaining" content. Discover how in the TikTok B2B Lead Generation Guide. Learn creative hacks, targeting tricks, and ways to measure the success of your TikTok lead generation efforts: Download the guide today.
Afoot in the Neighborhood
MarketingProfs community goings-on
JUST LAUNCHED! Yet another brand-new AI weekly series! AI for Demand Gen Marketers is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to up your game with AI for demand gen. And check out all 30 sessions in the three-series AI for B2B Marketers by MarketingProfs.
JUST ANNOUNCED: Program & Speakers for MarketingProfs B2B Forum! Advance your career, network with peers, create amazing memories, and meet new friends at the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you should grab your ticket... while it's still $600 off.
IT'S TRUE: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
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How US Small Business Owners Feel About a TikTok Ban [Infographic] »
Upcoming Events
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45-minute webinar | sponsored by Cvent
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