MarketingProfs Today: The Tactics of Strategy | Repurposing Traffic | 'Thanks' in Subject Lines | Marketing Intelligence Guide

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In this issue

1.	How-To: The Tactics of Marketing Strategy: A Marketer's Guide
2.	Article: Tons of Traffic, but Few Conversions? 3 Ideas for Repurposing Traffic [Sponsored]
3.	PRO NEW Interactive Course: Brand Engagement
4.	Survey Says: The Impact of Saying Thanks in Email Subject Lines
5.	Infographic: Modern Marketing Intelligence: A Data-Collection Guide for Today's Marketers

For one jam-packed week, the video experts at Wistia are giving you a free crash course in all things video marketing. During Video Marketing Week (May 14–18), you'll learn how to attract, convert, and retain customers using the superpowers of video. Reserve your spot now!

How-To

The Tactics of Marketing Strategy: A Marketer's Guide

By Peter Altschuler

To plan your marketing, you need a marketing strategy. But how do you create that strategy? You need a tactical approach to understanding where you've been, where you are, where you're going (or should be), and what resources are required to get there. Read More

Tons of Traffic, but Few Conversions? Three Ideas for Repurposing Blog Traffic

By Jules Tompkins [Sponsored Content]

Traffic to your site is a great thing, right? But what if visitors to your search engine optimized content aren't converting to leads or newsletter signups or however else you've defined conversion? Check out these three ideas for what to do. Read More

FOR PRO Members

NEW Interactive Course: Brand Engagement

In this 90-minute program, you'll learn what brand engagement is and how to build it through immersive experiences and integrated campaigns. This interactive course includes exercises and thought-provoking questions, a quiz to test your knowledge, and a Certificate of Completion once you've finished. Read More

How can video help you do better, more creative marketing? Sign up for Video Marketing Week (May 14–18), where you'll get free access to new content all about doing better marketing with video. From setting strategies to optimizing your videos, you won't want to miss out on all the video magic.

Survey Says

The Impact of Saying Thanks in Email Subject Lines

By Ayaz Nanji

Email subject lines that express gratitude tend to outperform email subject lines that do not, according to recent research from Cheetah Digital. Read More

AT-A-GLANCE

Modern Marketing Intelligence: A Data-Collection Guide for Today's Marketers [Infographic]

By Laura Forer

Market intelligence uncovers information you can use to shape your marketing and product strategies and to rise above your competitors. Simply put, it's vital. So check out this guide to modern Market intelligence—all in one infographic. Read More

event calendar

May 1	FREE Seminar—10 Tips for Creating Great Webinar Content
May 11	Virtual Conference—Email Marketing \| More results! Less filler.
May 17	Teach Me How—A PR Primer for Marketers: Five Steps to Bigger Buzz
Nov 13-16	B2B Marketing Forum—Register by June 30 to save up to $400!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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