MarketingProfs Today: Idea Generation | Surveys for PR, Marketing | Instagram Video vs. Vine

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In this issue

1.	How-To: The Idea Generation Formula: How to Consistently Deliver Great Ideas
2.	Quick Take: How Survey Research Can Aid in PR and Marketing Planning
3.	PRO MarketingProfs University: Metrics That Matter: Making Sense of the Noise
4.	My View: 4 Reasons Video Marketing on Instagram Is So Much Better Than on Vine
5.	Survey Says: The 10 Most Reputable Companies in the World

Do you have an international SEO strategy? 73% of Internet users speak a language other than English. So if you're only thinking local with your website, you're missing out on reaching the global market and a lot of new business opportunities. Download the Ultimate Guide to International SEO.

How-To

The Idea Generation Formula: How to Consistently Deliver Great Ideas

By Ben Harper

Ideas are the lifeblood of any content marketing campaign. Without new ideas, campaigns will quickly become stagnant. Here's how to consistently deliver winning ideas over the long term. Read More

FOR PRO Members

MarketingProfs University: Metrics That Matter: Making Sense of the Noise

You'll learn how to identify the most important data and separate it from what's extraneous. You'll also discover how to use relevant data to bring a sense of structure to the numbers and gain the clarity and confidence you need to direct future marketing campaigns. Read More

The Ultimate Guide to International SEO. 73% of Internet users speak a language other than English. So to reach the global market, you need an international SEO strategy. Download this free eBook to get the guidance you need to help you increase conversions on your site and compete in the global market. Download it now.

Survey Says

The 10 Most Reputable Companies in the World

By Ayaz Nanji

BMW is the world's most "reputable" company, according to a recent report from the Reputation Institute. Read More

Quick Take

How Survey Research Can Aid in PR and Marketing Planning

By Lynda Starr

Learn when conducting a survey is appropriate, get tips on survey design, and understand how to incorporate survey results into PR and marketing activities. Read More

My View

Four Reasons Video Marketing on Instagram Is So Much Better Than on Vine

By Dane Atkinson

Short-form videos on Vine and Instagram are powerful tools for increasing brand awareness and increasing sales. But which platform is better? Instagram, hands down. Read More

event calendar

May 5	FREE Seminar—UnMarketing: Stop Marketing, Start Engaging
May 7	PRO Seminar—Going All In: How to Avoid the Perils of a Website Redesign
May 8	Virtual Conference—Marketing Technology—3 online sessions—FREE!
May 12	FREE Seminar—Five Ways to Justify Your Event Spend
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Jun 2, 4, 9	Everybody Writes In-Person Workshop—San Francisco, Boston, Indianapolis
Jun 11	PRO Seminar—The Ultimate Recipe for a Great Brand Story
Jun 11	MarketingProfs University—Marketing Writing Bootcamp
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