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In This Issue
+ How-To: Innovate Customer Experiences Through Mobile
+ Survey Says: SMBs Embracing Mobile Devices
+ PRO Take 10: How to Create Mobile-Friendly Content
+ Infographic: Marketing Media and Measurement: A Century of Evolution
+ My View: Why You Should Use Your Favorite Social Networks' Analytics Tools
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How-To Mobile Innovation (Part 5): Innovating Customer Experiences Through Mobile
By Christina "CK" Kerley
Mobile is a boon to the customer experience, because mobile provides myriad ways for marketers to delight customers and improve their experiences in ways previously unavailable. Read More
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PRO Take 10: How to Create Mobile-Friendly Content
It's time to take a step back and think about whether or not your content is resonating with mobile viewers. In just 10 minutes, you'll get some tactical tips on how to make your content mobile-friendly and easily digestible for your customers. Read More
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Survey Says
SMBs Embracing Mobile Devices
By Ayaz Nanji
Four out of five leaders at small and midsize businesses (SMBs) say the use of mobile devices by employees has a positive effect on productivity. Only 2% say remote technology has a negative impact. Read More
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Quick Take
A Century of Marketing Media and Measurement: The Evolution of the 'Growth Hacker' [Infographic]
By Verónica Maria Jarski
To demonstrate how marketers have adapted to media innovations through the last century and developed measurements for them, IfbyPhone created this infographic about the evolution of the "growth hacker" from the 1920s to today. Read More
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My View Why You Should Use the Analytics Tools of Your Favorite Social Networks
By Erin Ablett
The most popular social networks all have analytics tools. Are you using them? Here's a quick look at the different tools for the networks and what you can learn from them. Read More
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May 2
 FREE Virtual Event—Evolutionary! How Technology is Transforming the Nature of Business
May 14
 FREE Seminar—The New Email Marketer
May 16
 PRO Seminar—Marketing Campaign Strategies for the Social and Mobile World
May 21
 FREE Seminar—What Marketing Can Learn From Sales: An Intro to Account-Based Marketing
May 28
 Special Engagement—How to Publish a Book for Powerful Marketing featuring Guy Kawasaki
Jun 13
 PRO Seminar—Building the Living, Breathing Brand
Jun 13
 MarketingProfs University—Marketing Writing Bootcamp Use coupon code PUMPED to save $200
Jun 14
 Virtual Conference—Content Marketing Sign up for free!
Oct 9-11
 B2B Forum 2013—Boston, MA Save up to $800 through April 30
 
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