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| By Tara Hornor |
| The call to action in your marketing materials is one of the most important elements in a campaign. So how can you write one that works? Learn tried-and-true tips that can help catapult your call-to-action writing to expert level.
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| Marketing strategist David Meerman Scott explores the implications of the "You are what you publish" mantra, then offers advice on producing good content regularly.
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| Best Day to Publish Facebook Content? It Depends |
| Tuesday is the day Facebook Fans of auto brands are most likely to interact with auto content on the social network (e.g., like or share a brand post or image), but Sunday is the most engaging day for telecom and consumer goods brands.
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Four Worthy Marketing Lessons From Kickstarter
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| Kickstarter has become a major funding platform for creative projects worldwide. More than $53 million has been pledged by users, and the platform's project success rate is a whopping 43%. How can that help you? Here are four marketing lessons worth learning from Kickstarter's success.
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By Mario Sundar
It's 2012, and despite the many social media management, monitoring, and listening tools, it appears we still don't have a winner-takes-all tool. Consider this post a primer on navigating the mess that is social media management.
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