Today's dose of marketing know-how.
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Together with leading ad-buying platform
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Today's dose of marketing know-how | Thursday, April 3, 2025
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👋 Hello, Marketer!
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Apparently today is "Don't Go to Work Unless It's Fun Day"—and listen... I don't make the rules. But this seems like one we could all get behind, right? Even if fun isn't something that pops up naturally on your work calendar, what if we all scheduled just 15 minutes to do something we deem fun? Who's with me?
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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The New Playbook for Measurement: Lessons From Mobile, Where It All Started
Measurement is evolving fast. See how lessons from mobile ad measurement are helping define signal-agnostic, media-neutral, and privacy-first measurement framework for today's evolving ecosystem.
Read more ➔
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COMMUNITY | TESTIMONIAL
"If you're interested in learning how to produce great video and audio with equipment guidance, check out this video."
—Attendee, Best Practices for Creating Video With Equipment You Already Have with A. Lee Judge. This valuable video marketing session from Content Marketer's Crash Course, is available now!
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SPONSORED
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Why Marketers Are Tuning Into CTV
CTV advertising connects brands with cord-cutters through immersive, high-impact ads. With advanced attribution, marketers can track viewer actions across devices, linking ad exposure to real-world results.
Download the CTV guide ➔
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SPONSORED ARTICLE
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Navigating Privacy-First Collaboration: What You Need to Know About Data Clean Rooms
Data clean rooms have revolutionized how organizations collaborate on data while preserving privacy. Learn how this technology works, enhancing data security and fostering privacy-compliant partnerships.
Read more ➔
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INFOGRAPHIC
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Eight Key SEO Tips for Blog Posts
This infographic covers eight essential SEO tips to get your blog ranking as high as possible in online search results by optimizing your posts.
See the infographic ➔
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SPONSORED WEBINAR
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You & AI: Creating Personalized Event Experiences
To engage attendees of B2B events, provide them with unique experiences. But creating those personal touches at scale could become a full-time job! Unless you have some help. Discover how AI can help you enhance your events with personal, one-of-a-kind experiences.
Save your spot ➔
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PODCAST FROM THE ARCHIVES
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The End of Third-Party Cookies Is a New Beginning for Digital Advertisers
George B. Thomas and Arsen Avakian dive into the end of third-party cookies and how it affects digital advertisers, as well as how important it is to connect to people's emotions during their buyer's journey—even more so than collecting data. Are you ready to have a third-party cookie conversation?
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Content, Not Phone Calls
It's true: People are talking less on the phone. Friends, family... and customers. So even if the phone ain't ringing, make sure your cash register is! Jeannie Walters shows you how to make Sales-supporting content convenient in B2B Content as Customer Experience. This four-part workshop series is available now to PRO members.
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PROFS PICK—SPONSORED
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The Superpowers of Connected TV Advertising—Revealed
Connected TV (CTV) is rapidly becoming essential for marketers looking to reach cord-cutters with high-impact, immersive ads. As streaming habits shift, knowing how to leverage CTV for precise targeting and measurable results is more important than ever. Download this guide from StackAdapt to uncover how to boost your ad performance through creative best practices, AI-powered targeting, and data-driven tactics. Get actionable strategies to enhance engagement, improve ROI, and make every CTV impression count. Download the guide now.
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Upcoming Events
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APR
9
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Session 9 of Content Marketer's Crash Course
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APR
10
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60-minute webinar | sponsored by Cvent
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APR
11
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3 free live sessions | sponsored by Webflow
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APR
29
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Free virtual conference | 14 marketing veterans will coach you through their winning B2B strategies
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