MarketingProfs Today: Buyer Intent Data | Overcome Low Search Volume in PPC | Content Course | Brand Reputations

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In this issue

1.	How-To: Purchasing Buyer-Intent Data: A Marketer's Primer
2.	Article: Overcoming PPC Hurdles: Low Search Volume [Sponsored]
3.	PRO NEW Interactive Course: Content Rules
4.	Survey Says: The Companies With the Best (and Worst) Reputations With US Consumers
5.	Infographic: How to Ignite Your LinkedIn Marketing Strategy

Do you leave product recommendations to chance? Consumers trust in paid advertising has been diminishing, 85% of stating they prefer to take buying advice from experienced individuals similar to them. Learn how to build your brand with expert recommendations.

How-To

Purchasing Buyer-Intent Data: A Marketer's Primer

By Ken Gaebler

If you had sonar that could pinpoint great B2B leads for you, you'd use it, right? That's what buyer intent data can do for your lead generation efforts, putting you far ahead of the competition. Read More

Overcoming PPC Hurdles: Low Search Volume

By Zack Bedingfield [Sponsored Content]

Here are five ways to overcome low search volume and drive more revenue from your paid search campaigns. Read More

FOR PRO Members

NEW Interactive Course: Content Rules

In this interactive presentation based on Ann Handley's best-selling book Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, you'll learn the secrets of creating compelling content in a simple, efficient, and sustainable way. Read More

Don't leave product recommendations to chance. Be a brand experts recommend. A lot. Learn more about the power of expert recommendations.

Survey Says

The Companies With the Best (and Worst) Reputations With US Consumers

By Ayaz Nanji

E-commerce giant Amazon.com has the best overall reputation with US consumers among well-known companies, according to recent research from The Harris Poll. Read More

AT-A-GLANCE

How to Ignite Your LinkedIn Marketing Strategy [Infographic]

By Laura Forer

Want to know the secrets to using LinkedIn for marketing? Ask the experts: the platform's own marketers. Check out these tips from LinkedIn's business solutions team. Read More

event calendar

Apr 3	FREE Seminar—Be Fearless in Your Pursuit of Meaningful Engagement
Apr 10	FREE Seminar—Plan to Succeed: Maximizing Your Event ROI
Apr 19	Teach Me How—Content Strategy for B2B Lead Generation
May 11	Virtual Conference—Email Marketing \| More results! Less filler.
Nov 13-16	B2B Marketing Forum—Register by June 30 to save up to $400!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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