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MarketingProfs
Apr 3, 2017 Vol. 16, No. 64
In this issue
1. How-To: 8 Simple SEO Mistakes Killing Your Content Marketing
2. #SocialSkim: LinkedIn Launches Trending Topics, Facebook Targets Snapchat: 11 Stories
3.  PRO  New Live Seminar: How to Create a Content Strategy for Mobile
4. Survey Says: The Changing Content Preferences of B2B Buyers
5. Infographic: E-Commerce SEO for Product Pages: a 17-Step Guide
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How-To
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Eight Simple SEO Mistakes Killing Your Content Marketing
By Ronald Dod
Search engines want to show the world your content, but not if you've made mistakes that undermine the user experience and search engines' guidelines. So give them what they want by avoiding these eight common mistakes that content creators make. Read More
FOR  PRO  Members
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New Live Seminar: How to Create a Content Strategy for Mobile
You'll learn to create device-agnostic content that reaches your target audience and achieves your communication objectives. You'll come away with strategies to tell even the most complex B2B sales story, or engage the most niche B2C consumers, with awesome content—on any platform! Read More
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Advertisement  We all find it hard to break our routines and try something new. Join us for this free Virtual Conference to break your routine and actually start making marketing videos. Check out the agenda.
 
Survey Says
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The Changing Content Preferences of B2B Buyers
By Ayaz Nanji
B2B buyers say they are now paying more attention to the trustworthiness of content sources when evaluating products/services, according to recent research from Demand Gen Report and Uberflip. Read More
Quick Take
#SocialSkim: LinkedIn Launches Trending Topics, Facebook Targets Snapchat: 11 Stories This Week
By Christian Neri
Facebook undermines Snapchat, dives into politics and fundraising; LinkedIn launches trending topics; YouTube defends itself against big advertisers; best times to publish on LinkedIn; Facebook ad benchmarks for 18 industries; much more! Read More
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AT-A-GLANCE
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E-Commerce SEO for Product Pages: a 17-Step Guide [Infographic]
By Laura Forer
The information included on your e-commerce product pages matters for SEO. Check out this easy-to-read 17-step guide to make sure your pages include all the recommended elements. Read More

event calendar

Apr 6
 PRO Seminar—How to Adapt: Creating a Content Strategy for Mobile
Apr 14
 Virtual Conference—Video Marketing | 3 online sessions FREE!
Jun 1
 Online Course—Marketing Writing Bootcamp | The fastest way to rockin' writing
Oct 3-6
 B2B Marketing Forum—Save $600 when you register by March 31!

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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