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In This Issue
+ How-To: 8 Do's and 5 Don'ts of Instagram for Building Your Brand
+ Podcast: We Are Here to Persuade People: Michael Weiss of figure18
+ PRO: Rock That Presentation: The Guide to Prepping & Presenting Like a Pro
+ Survey Says: 7 in 10 Smartphone Owners Access Facebook via Their Device
+ Quick Take: Google Authorship & Author Rank: Big for SEO in 2013 & Beyond
+ My View: Enhanced Campaigns: What Do AdWords Changes Mean for You?
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How-To 8 Do's and 5 Don'ts of Instagram for Building Your Brand
By Adrienne Erin
Some forward-thinking businesses are already using Instagram, but chances are you (and your competitors) aren't yet... even though it's not a medium that marketers should be ignoring. Read More
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Podcast We Are Here to Persuade People: Michael Weiss of figure18 on Marketing Smarts
By Matthew Grant
A veteran speaker, consultant, client advocate, and sales exec, Weiss has an interesting take on marketing and advertising, and the role of agencies, in today's always-on, always-open business environment. Read More
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PRO Rock That Presentation: The Guide to Prepping and Presenting Like a Pro
This 24-page guide is designed to help you create and deliver presentations that grab attention, elicit respect, and—most important—achieve results. Read More
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Survey Says
7 in 10 Smartphone Owners Access Facebook via Their Device
By Lenna Garibian
Among smartphone owners age 18-44, making phone calls accounts for only 16% of the total time spent with their devices, whereas the remaining 84% of time is spent texting and interacting with email and social networks. Read More
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Quick Take
Google Authorship and Author Rank: Big for SEO in 2013 and Beyond
By Haris Bacic
Gain a better understanding of Google Authorship and Author/Agent rank, learn to set up your own Google Author accounts, and protect your online work from piracy. Read More
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My View Enhanced Campaigns: What Do Google's Major Changes to AdWords Mean for You?
By Paul Taylor
Google recently announced Enhanced Campaigns, a major change to AdWords. Here's a quick breakdown of what Enhanced Campaigns are and how they will affect businesses. Read More
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