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In This Issue
+ How-To: Prepare Your Brand for Social Media's Visual Revolution
+ PRO: How to Put Your Business on the Map With Google Places
+ Survey Says: Email Preferred Over Texting for Brand Offers, Promos
+ Quick Take: Three Ways to Know Your SEO Is Working
+ My View: Five Best-Practice Tips for Business SMS Campaigns
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Advertisement  Leadership Programs at HBS
In this book chapter from Being the Boss, Professor Linda Hill discusses the paradoxes confronting managers and helps you manage yourself, network, and team. Learn more about being the boss from Hill and other renowned faculty at Harvard Business School Executive Education.
How-To Six Ways to Prepare Your Brand for Social Media's Visual Revolution
By Nick Westergaard
Considering the emergence of the social network Pinterest and Facebook's Timeline, it's clear that brands without a solid visual vocabulary will be left behind. Learn six tips for ensuring your brand is ready for the visual revolution. Read More
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PRO PRO-Favorite Take 10: How to Put Your Business on the Map With Google Places
Learn how to get your brick-and-mortar location into Google Places so that your business shows up the way you want it to in Google Web search results, mobile search results, and Google Maps. Read More
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Advertisement  Did you know 91% of today's online adults use social media regularly? Download The 2012 Digital Marketer Report for more key insights on the New American Consumer.
Survey Says
Email Preferred Over Texting for Brand Offers, Promos
Despite the widespread adoption of SMS text messaging in personal communications, most (86%) adults prefer to receive promotional offers from brands via email rather than text. Similarly, most business professionals prefer email over text messages when receiving offers. Read More
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Quick Take
Three Ways to Know Your SEO Is Working
You've put an SEO program in place—but how can you tell it's working? How can you gauge short-term gains along the road to a boosted ROI? Here are three questions to ask as your SEO efforts unfold. Read More
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My View Five Best-Practice Tips for Business SMS Campaigns
By Henry Cazalet
Though it's easy to set up SMS gateways and send text messages, businesses often get mobile campaigns horribly wrong. To ensure your SMS campaigns don't do more damage than good, follow these simple guidelines. Read More
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@BalvinSingh In an era of Digital Darwinism, no business is too big to fail or too small to succeed by @briansolis - https:////bit.ly/H7Dr5l
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Forum Today's Question
By verandastoreinitialcontact 4/1/2012 at 6:37 PM
Our store sells eco-friendly, organic products. What domain name should we choose? Go To Question
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Apr 10
 FREE Seminar—Elusive Buyer 2.0: How to Move Them From Anonymity to Revenue
Apr 12
 PRO Seminar—MarketingProfs University: Creating a Winning Web Presence
Apr 12-26
 MarketingProfs University LIVE—Websites That Work save $200 with code WORKIT
Apr 17
 FREE Seminar—4 Keys to Successful Facebook Marketing
Apr 19
 PRO Seminar—How Sharing and Collaboration Can Benefit Marketers in a Connected Age
May 10-23
 MarketingProfs University LIVE—Marketing Writing Bootcamp save $200 with code WORDS
June 8
 Social Media Virtual Conference—3 Great Social Media Sessions sign up for free
 
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