MarketingProfs: Brand stretchiness | ABM is like dating? | Writing amazing emails

Your Source for What Matters in Marketing • From the Team at MarketingProfs

Together with the leading competitive intelligence automation solution:

Wednesday, April 29, 2020

	Brand Elasticity: How Far Can Your Brand Stretch Before It Breaks?
	ABM Is… These Three Things (And Why B2B Marketing Is a Lot Like Dating)
	Write Emails That Get Your List to Open, Click, Buy, and Drool at Your Every Word [Virtual Event]
	Do Marketers Use Customer Feedback to Improve Their Efforts? [Study]

Brand Elasticity: How Far Can Your Brand Stretch Before It Breaks?

The concept of "brand elasticity" refers to how sensitive customer preference is for a certain brand when it stretches beyond its positioning or expands into new categories. It's important to understand so you don't stretch a brand to its breaking point.

ABM Is… These Three Things (And Why B2B Marketing Should Look a Lot Like Dating)

The idea of account-based marketing (ABM) isn't new. But recently we've moved beyond basics, shifting into full-on strategies and mindsets around how B2B marketing needs to get done. And when you think about that, it's a lot like dating.

How to Collect Competitive Intelligence and Gain Actionable Insights

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Markets in today's increasingly digital world are becoming crowded, resulting in increased competition for the right customers. That's why competitive intelligence can be an organization's most valuable asset. With it, you can help your organization stay ahead by using best-practices and actionable intelligence to fuel go-to-market strategies. Access this e-book to learn how.

Write Emails That Get Your List to Open, Click, Buy, and Drool at Your Every Word

MarketingProfs virtual event

The second live keynote of Marketing Writing Bootcamp is coming up! Laura Belgray, founder of Talking Shrimp, will share loads of tips for writing better emails. Join us next Tuesday, May 5, at noon ET. Save $100 on your ticket with code HappyCamper.

Do Marketers Actually Use Customer Feedback to Improve Their Efforts? [Study]

Although nearly two-thirds of marketers say they should incorporate customer feedback when creating deliverables, they don't actually do so most of the time, according to recent research. Check out the study findings.

Profs Picks

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We marketers continue to face growing demands from company leadership, which is why we need our plans to be flexible if we are to remain effective—as well as responsive to those demands. Yet, we also know we must maintain a level of consistency in our strategy and planning. Thankfully, we have a valuable tool at our disposal: competitive intelligence. CI can shift focus from more leads in the funnel to converting the right leads at a higher rate, allowing us to improve revenue without exhausting valuable resources. Which is why CI initiatives should be prioritized.

What's a really good way to describe what MarketingProfs B2B Forum (#mpb2b) can do for you? Pack a year's worth of marketing knowledge into 2-3 days of intense learning, networking, and fun & shenanigans? Yes... that sounds about right. If previous B2B Forums are any indication, #mpb2b 2020—in San Francisco, November 3-6, 2020—is going to be AMAZING! And the best part? In these uncertain times, thanks to our risk-free cancellation policy, you can register with peace of mind: So register now to save!

Upcoming Events

APR

[Webinar] Moving Beyond Metrics: Being Truly Data-Driven
sponsored by Kompyte | 45 minutes

MAY

[Live Keynote Session] Marketing Writing Bootcamp
presented by Laura Belgray | 60 minutes

MAY

[Webinar] Why Email Is the Key to Marketing ROI
sponsored by Upland CXM | 45 minutes

MAY

[Friday Forum] Metrics and Measurement
sponsored by ZoomInfo | 3 live sessions

NOV

3–6

[San Francisco] MarketingProfs B2B Forum 2020
Risk-Free Cancellation

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—Vahe Habeshian, Director of Publications

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