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Monday, April 29, 2019

Marketing Beyond Millennials: Connecting With Generation Z
Local Business Links and Reputation: Competitive Difference-Makers in SEO
How to Plan Your Content Marketing Campaign: A Course
Brands Teens Like: Top Clothing, Social Media & Video Brands [Infographic]
30 Years of the World Wide Web: A Detailed Timeline [Infographic]
 
Marketing Beyond Millennials: Connecting With Generation Z
We marketers have been trying for years to decode the most enigmatic generation of our time, Millennials. But many of them are now marketers themselves, and they have set their sights on the next generation: Gen Z. Here are three ways we can break through to this rising new generation.
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Local Business Links and Reputation: Competitive Difference-Makers in SEO
How do you spot room for growth when the local SEO playing field looks too even? When you take a close look you'll find the opportunities for growth are there—and can have direct, measurable impact on both search engine visibility and the bottom line. A future-proof strategy exists—and here it is.
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New Report Reveals What Content Consumers Really Want From Brands
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92% of marketers think most of the content they create resonates as authentic, according to a new study, yet 51% of people say less than half of brands have authentic content. See where people say marketers are going wrong. Get the new report.
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How to Plan Your Content Marketing Campaign: A Course
Creating content is easy enough. It's the planning that's truly tough. Ensure you're up to speed on everything that goes into a content marketing plan. Learn more.
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Brands Teens Like: Top Clothing, Social Media, and Video Brands [Infographic]
Which brands are the most popular with teens in the United States? Check out the findings of recent research from Piper Jaffray in this informative infographic.
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30 Years of the World Wide Web: A Detailed Timeline [Infographic]
30 years ago, in March 1989, the first webpage was created by British engineer and computer scientist Tim Berners-Lee. This infographic will guide you through the history of the World Wide Web, which has altered the ways we communicate, connect, and live. See how we got to where we are now.
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Profs Picks
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You understand that you need to create authentic visual content experiences—at scale. Content is expensive and difficult to create at the scale that personalized omni-channel marketing demands, especially when you're trying to reach scroll-happy consumers. Stackla's AI-powered visual content marketing platform helps marketers discover, manage, publish, and optimize user-generated content (UGC) alongside their branded assets to create trusted and engaging customer experiences at every touchpoint. See how Stackla can fuel your visual-content needs.
If you're a B2B marketer looking for some truly amazing learning, check out the packed schedule of this year's MarketingProfs B2B Forum! The program will be finalized in a few days (check back here in early May), but so far the sessions cover everything from building content that converts, to creating plans and budgets CFOs will love, to using neuromarketing principles to elicit response, to all that you need to know about ABM, writing, SEO, MarTech, Sales & Marketing alignment, and so much more. Oh, and there will be workshops. And creative networking. And the keynotes! Avoid that pit-in-the-stomach FOMO feeling; join your fellow marketers in Washington DC.
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