MarketingProfs Today: Email Deliverability Do's, Don'ts | B2B Prospect Data | VR Changes Mobile

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In this issue

1.	How-To: Email Deliverability Rates Dragging You Down? Try These 10 Do's and 7 Don'ts
2.	#SocialSkim: What Facebook's Algorithm Change Means, Plus 12 More Stories This Week
3.	PRO Toolkit: Email Campaign Planner
4.	My View: Virtual Reality Is Changing Mobile Marketing Forever; You'd Best Keep Pace
5.	Survey Says: How Accurate Is B2B Prospect Data Sold by Vendors?

78% of on-the-go searches turn into offline purchases. Can your customers find you? In Moz Local's newest whitepaper, Foundations of a Successful Local Marketing Strategy, Local Marketing expert David Mihm details how to address your fundamental local marketing needs in 6 simple steps.

How-To

Email Deliverability Rates Dragging You Down? Try These 10 Do's and 7 Don'ts

By Brian Shilling

Email marketers focus on optimizing click-through rates and open rates—and for good reason—but those popular metrics won't add up to success if your emails don't land in your contacts' inboxes in the first place. Read More

FOR PRO Members

Toolkit: Email Campaign Planner

This tool provides you with step-by-step instructions for creating email campaigns that deliver the results you need. You'll be able to define your campaign goals, set a budget, segment your list, create compelling calls to action, and evaluate your results. Read More

78% of on-the-go searches turn into offline purchases. Can customers find your business? Download this whitepaper, Foundations of a Successful Local Marketing Strategy, for Local Marketing expert David Mihm’s roadmap of local marketing best practices to help you reach the connected customer.

Survey Says

How Accurate Is B2B Prospect Data Sold by Vendors?

By Ayaz Nanji

Is B2B company data provided by major vendors correct? How likely is it that marketers and salespeople will be able to connect with the prospects they're trying to reach? Read More

Quick Take

#SocialSkim: What Facebook's Algorithm Change Means, Plus 12 More Stories This Week

By Christian Neri

This week's all about optimization and user experience—from social network and brand perspectives. Facebook's big algorithm change aims to reward high-quality content, and social media industry leaders united to stress the gravity of live video. Read More

My View

Virtual Reality Is Changing Mobile Marketing Forever; You'd Best Keep Pace

By Eleonora Israele

Major companies are pushing to make virtual reality a part of everyday life. Marketers need to start accommodating for it on smartphones—or risk being left behind. Read More

event calendar

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