MarketingProfs Today: Fading Web Design Trends | Marketing and Mad Men | Facebook Ad Benchmarks

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Bye-Bye to These 10 Web Design Trends
2.	Podcast: Marketing and Mad Men's Legacy: Sq1's Ernie Capobianco on Marketing Smarts
3.	PRO How-To Guide: Website Metrics: What to Measure and How to Improve
4.	Survey Says: Facebook 1Q15 Advertising Benchmarks
5.	My View: Harness the Power of Mobile to Capitalize on Showrooming

Do you have an international SEO strategy? 73% of Internet users speak a language other than English. So if you're only thinking local with your website, you're missing out on reaching the global market and a lot of new business opportunities. Download the Ultimate Guide to International SEO.

How-To

Bye-Bye to These 10 Web Design Trends

By Scott Donald

These 10 Web design trends are among the fading. Ditch them if you want to keep with your competition and increasingly demanding audiences. Read More

Podcast

Marketing and Mad Men's Legacy: Sq1's Ernie Capobianco on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Ernie Capobianco discusses the legacy of Mad Men—how the advertising tactics depicted in the AMC series have held up—and how the tools of today have changed marketing and promotion. Read More

FOR PRO Members

How-To Guide: Website Metrics: What to Measure and How to Improve

In this 27-page guide, you'll receive actionable tips and advice on how to focus on the data that matters for getting the most from your website, including traffic, visitor engagement, and conversions; which metrics you'll need to track; and how to improve website performance. Read More

The Ultimate Guide to International SEO. 73% of Internet users speak a language other than English. So to reach the global market, you need an international SEO strategy. Download this free eBook to get the guidance you need to help you increase conversions on your site and compete in the global market. Download it now.

Survey Says

Facebook 1Q15 Advertising Benchmarks

By Ayaz Nanji

Click-through rates on Facebook ads in 1Q15 increased 17% quarter over quarter and 260% year over year, according to a recent report from Nanigans. Read More

My View

Harness the Power of Mobile to Capitalize on Showrooming

By Gary Long

You may think that showrooming is a competitive threat, but it's really a fantastic opportunity for immediate in-store sales. Here's why. Read More

event calendar

May 5	FREE Seminar—UnMarketing: Stop Marketing, Start Engaging
May 7	PRO Seminar—Going All In: How to Avoid the Perils of a Website Redesign
May 8	Virtual Conference—Marketing Technology—3 online sessions—FREE!
May 12	FREE Seminar—Five Ways to Justify Your Event Spend
May 14	PRO Seminar—MarketingProfs Makeover: The Anatomy of a LinkedIn Company Page
Jun 2, 4, 9	Everybody Writes In-Person Workshop—San Francisco, Boston, Indianapolis
Jun 11	PRO Seminar—The Ultimate Recipe for a Great Brand Story
Jun 11	MarketingProfs University—Marketing Writing Bootcamp
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $500

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

Advertise with us: Download our Media Kit
or call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

Copyright © 2000-2015 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625