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In This Issue
+ How-To: 8 Ways to Qualify Leads via Webinar Content and Registrant Behavior
+ Survey Says: The Most Effective SEO Tactics
+ PRO Take 10: Three Simple Steps to Identify Your Buyer Personas
+ Infographic: Which Marketing Channel Gives You the Most Bang for Your Click?
+ My View: The Top Five Threats to Online Branding
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Advertisement  A recent study shows that superconsumers represent 10 percent of a category’s customers and 30–70 percent of its sales. HBS Executive Education’s Marketing programs focus on building superconsumers who influence millions via social media. Read more in a complimentary Harvard Business Review article.
How-To Eight Ways to Qualify Leads via Webinar Content and Registrant Behavior
By Shelby Britton
Webinars give marketers a unique opportunity both to interact with prospective clients and to qualify leads based on real-time behavior. Here's how you can tap into the power of webinars. Read More
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PRO Take 10: Three Simple Steps to Identify Your Buyer Personas
In just 10 minutes, you'll learn fun and effective ways to both gain a deeper understanding of your audience and develop buyer personas! Read More
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Advertisement  HBS Executive Education’s Marketing programs help companies change the game. This complimentary Harvard Business Review article explores how CEO Daniel Birnbaum created a provocative Super Bowl spot that took on Coke and Pepsi. Banned by CBS, the ad still helped SodaStream level the playing field.
Survey Says
The Most Effective SEO Tactics
By Ayaz Nanji
Marketing and sales professionals say creating quality content is the most effective search engine optimization (SEO) tactic, according to a recent report from Ascend2. Read More
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Which Marketing Channel Gives You the Most Bang for Your Click? [Infographic]
By Verónica Maria Jarski
Consider the various online marketing channels you use regularly. Do you know which ones yield the highest return? This infographic highlights which channels get the most visitors, result in the most customers, and more. Read More
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My View The Top Five Threats to Online Branding
By Alex Gutman
With the availability of more than 1,400 generic top-level domain names, myriad companies are registering new sites. That increases the amount of threats that brands will face. Read More
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Apr 29
 FREE Seminar—Social Monitoring: The Key to Delivering an Amazing Customer Experience
May 6
 FREE Seminar—Streaming Your Way to Marketing Success
May 8
 PRO Seminar—10 Keys to Creating a Winning Marketing Concept
May 9
 Virtual Conference—Marketing Technology: Navigate the tech landscape FREE!
May 15
 PRO Seminar—Using Buyer Personas to Make an Impact on Your Marketing ROI
Jun 12
 MarketingProfs University—Marketing Writing Bootcamp 16 all new classes for 2014
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next: Save $400 today.
 
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