MarketingProfs Today: Long-Tail Keywords | PR and SEO | UGC for Publishers

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In this issue

1.	How-To: A Primer for Getting Ahead With Long-Tail Keywords
2.	Quick Take: How to Make Public Relations Drive SEO
3.	PRO Seminar Today: From Storytelling to Story-Selling: How to Tell Customer-Centric Stories
4.	My View: Five Examples of How Publishers Have Used UGC to Grow
5.	Survey Says: CEOs and Social Media: What the Public Expects of Leaders [Infographic]

78% of on-the-go searches turn into offline purchases. Can your customers find you? In Moz Local's newest whitepaper, Foundations of a Successful Local Marketing Strategy, Local Marketing expert David Mihm details how to address your fundamental local marketing needs in 6 simple steps.

How-To

A Primer for Getting Ahead With Long-Tail Keywords

By Sarika Periwal

Long-tail keywords can help even smaller and newer websites "steal" traffic from big, established players. Here's the lowdown on the what, why, and how of long-tail keywords. Read More

FOR PRO Members

Today's PRO Seminar: From Storytelling to Story-Selling: How to Tell Customer-Centric Stories

You'll discover multiple methods for creating a compelling narrative, including the hero's journey, the narrative wheel, and Kurt Vonnegut's story shapes. You'll learn how to brush off those stale mission and vision statements and tell your brand story the way NPR's This American Life does. Read More

78% of on-the-go searches turn into offline purchases. Can customers find your business? Download this whitepaper, Foundations of a Successful Local Marketing Strategy, for Local Marketing expert David Mihm’s roadmap of local marketing best practices to help you reach the connected customer.

Survey Says

CEOs and Social Media: What the Public Expects of Leaders [Infographic]

By Ayaz Nanji

Nearly two-thirds of Americans say senior business leaders should have public-facing social media accounts, according to recent research from G&S Business Communications and Harris Poll. Read More

Quick Take

How to Make Public Relations Drive SEO

By Brian Bennett

PR and SEO aren't standalone marketing disciplines; for best results, they must work together. Here's how. Read More

My View

Five Examples of How Publishers Have Used UGC to Grow

By Nadav Shoval

Today's successful publishers are integrating new ways for readers to contribute content on their site. Doing so helps those companies increase customer loyalty and promote community. Read More

event calendar

Apr 26	FREE Seminar—SEO + Content = The Perfect Recipe for Inbound Success
Apr 28	PRO Seminar—From Storytelling to Story-Selling: How to Tell Customer-Centric Stories
May 3	FREE Seminar—Unlocking the Value of Marketing Automation
May 3	FREE Seminar—5 Leading Practices in Marketing Training Programs
May 5	PRO Seminar—53 Content Marketing Hacks to Double Your Engagement Rates
May 13	Virtual Conference—MarTech & Innovation \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Register by June 15 and save up to $500

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