MarketingProfs Today: Get Emails Opened | Tech Is for Storytelling | A GPS for Writing

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In this issue

1.	How-To: Don't Just Hope Your Emails Get Opened: 4 Tips for Click-Worthy Communications
2.	My View: Technology Is for Storytelling, Not Just for Looking Trendy
3.	PRO Take 10: How to Create a Social Media Listening Strategy
4.	Infographic Step-by-Step Directions for Writing Your Next Piece of Content
5.	Survey Says: Marketers' Perceptions of Mobile Advertising

Do you have an international SEO strategy? 73% of Internet users speak a language other than English. So if you're only thinking local with your website, you're missing out on reaching the global market and a lot of new business opportunities. Download the Ultimate Guide to International SEO.

How-To

Don't Just Hope Your Emails Get Opened: Four Tips for Click-Worthy Communications

By Emily Konouchi

In a typical inbox, people see only three pieces of information when trying to decide whether to open your email. That's not much. Shrinking attention spans and itchy delete fingers make getting it right crucial. Read More

FOR PRO Members

Take 10: How to Create a Social Media Listening Strategy

In just 10 minutes, you'll learn how to create a social media listening strategy that will jumpstart your social monitoring efforts, find conversations you can engage in, and help you to better identify prospective customers and industry thought leaders. Read More

The Ultimate Guide to International SEO. 73% of Internet users speak a language other than English. So to reach the global market, you need an international SEO strategy. Download this free eBook to get the guidance you need to help you increase conversions on your site and compete in the global market. Download it now.

Survey Says

Marketers' Perceptions of Mobile Advertising

By Ayaz Nanji

Most marketers now consider their firm either very experienced (21%) or somewhat experienced (45%) in mobile advertising, according to a recent report from IAB and Ovum. Read More

Quick Take

Step-by-Step Directions for Writing Your Next Piece of Content [Infographic]

By Verónica Maria Jarski

Everybody writes, but not everybody who writes gets to his or her intended destination. To help content marketers find their way, best-selling author Ann Handley offers this writing GPS. Read More

My View

Technology Is for Storytelling, Not Just for Looking Trendy

By Josh Cohen

Brands often get excited about using technology just for the sake of looking trendy. Instead, they need to consider whether the technology helps them tell a better brand story. Read More

event calendar

Apr 28	FREE Seminar—Increase Your Productivity by Breaking Five Common Habits
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Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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