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In This Issue
+ How-To: If A/B Testing Can Help Win Elections, What Can It Do for You?
+ Survey Says: Blog Best-Practices and Benchmarks
+ PRO Seminar: Use Google Analytics' Secret Data to Improve Campaigns
+ Infographic: How to Bulk Up Your Referral Program
+ My View: In Google Authorship, the 'Who' Overtakes the 'Where'
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Advertisement  A recent study shows that superconsumers represent 10 percent of a category’s customers and 30–70 percent of its sales. HBS Executive Education's Marketing programs focus on building superconsumers who influence millions via social media. Read more in a complimentary Harvard Business Review article.
How-To If A/B Testing Can Help Win Elections, What Can It Do for Your Business?
By Dan Siroker
The director of analytics on the 2008 Obama campaign offers actionable insights to help retailers optimize their sales by running website experiments that help them deliver a better experience to visitors Read More
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PRO PRO Seminar: How to Use Google Analytics' Secret Data to Improve Your Campaigns
You'll learn how to find and understand the rich search and social data available to you within Google Analytics—and how to use that data to shape your campaigns. You'll walk away with actionable tips for measuring and improving your search and social campaigns. Read More
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Advertisement  HBS Executive Education's Marketing programs help companies change the game. This complimentary Harvard Business Review article explores how CEO Daniel Birnbaum created a provocative Super Bowl spot that took on Coke and Pepsi. Banned by CBS, the ad still helped SodaStream level the playing field.
Survey Says
Blog Best-Practices and Benchmarks
By Ayaz Nanji
Which are the best days and times to post to a blog? Do capital letters, exclamation points, and question marks in titles lead to more engagement? Read More
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How to Bulk Up Your Referral Program [Infographic]
By Chris Duskin
How do you revitalize your referral marketing to fit mobile? The following infographic is packed with referral marketing tips that marketers should consider when targeting mobile users. Read More
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My View In Google Authorship, the 'Who' Overtakes the 'Where'
By Tom Rusling
The adoption of Google Authorship continues to flourish. Here's a look at what Google Authorship is and why savvy marketers should begin using it now. Read More
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Apr 29
 FREE Seminar—Social Monitoring: The Key to Delivering an Amazing Customer Experience
May 6
 FREE Seminar—Streaming Your Way to Marketing Success
May 8
 PRO Seminar—10 Keys to Creating a Winning Marketing Concept
May 9
 Virtual Conference—Marketing Technology: Navigate the tech landscape FREE!
May 15
 PRO Seminar—Using Buyer Personas to Make an Impact on Your Marketing ROI
Jun 12
 MarketingProfs University—Marketing Writing Bootcamp 16 all new classes for 2014
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next: Save $400 today.
 
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