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In This Issue
+ How-To: What Dealing With Inconsiderate Prospects Has Taught Me
+ PRO: Case Study—How Thought-Leadership Content Can Drive Business
+ Survey Says: Can Geolocation Apps Win Over Smartphone Users?
+ Quick Take: Three Tips for Gaining Excellent Click-Through Rates
+ My View: Give Credit Where Credit Is Due
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How-To What Dealing With Inconsiderate Prospects Has Taught Me
By Dan O'Sullivan
Dealing with prospective clients, including the inconsiderate ones, is just part of the job for many of us. Fortunately, you can make the experience a little less frustrating and time-consuming. Here are a few tips I've picked up.
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PRO Case Study: How One Company's Thought-Leadership Content Is Driving New Business, Exposure
Emulate these best-practices for launching a well-trafficked corporate blog, and you'll be well on your way to establishing yourself as a trusted authority in your marketplace. Read More
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Advertisement  Is your marketing team overworked? Learn how you can automate lead scoring and nurturing to save time and resources. Automation can qualify leads with scoring and grading and touch prospects during drip marketing programs. Download the guide for more information.
Survey Says
Can Geolocation Apps Win Over Smartphone Users?
Location-based services, such as Foursquare and Facebook Places, haven't yet reached a tipping point. Although 56% of smartphone users are aware of geolocation apps, only 39% use at least one. Read More
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Quick Take
Three Tips for Gaining Excellent Click-Through Rates
Looking to increase the click-through rate of your next email campaign? Here are three expert tips to give your subscribers an incentive to open and click through more and more of your emails. Read More
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My View Give Credit Where Credit Is Due
By Justin Dougherty
It may fall on the data side of online marketing, but "attribution" is not the type of engineering-speak that marketers should dismiss. After all, multimillion-dollar media-buying decisions are based on it. Read More
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ReTweet This
@AndreaMoe How friends, fans & followers increasingly influence purchasing decisions #prodmktg https:////ht.ly/4HWCx via @trendwatching
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Forum Today's Question
By amydjones 4/26/2011 at 11:50 AM
We are approaching an internal rebranding exercise (potentially including a name change). Can you recommend any name-change case studies?
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Apr 28
 PRO Seminar—Seven Keys to a Successful Blog  with Jennifer Cisney
May 6
 #ProfsChat—Humanizing Your Brand Through Humor and Social Video chat with @timwasher
May 10
 FREE Seminar—Creating a Video Marketing Strategy sponsored by Brightcove
May 12-27
 MarketingProfs University LIVE—Email Marketing Essentials save $200 with code MESSAGE
May 12
 PRO Seminar—MPU: 5 Email Marketing Trends You Can’t Ignore with Loren McDonald
May 13
 #ProfsChat—Successful Social Media Marketing in the B2B Enterprise chat with @davidbthomas
May 13
 Digital Marketing World—Search Marketing Free online conference
Jun 13-15
 B2B Marketing Forum 2011—Boston, MA Early Bird Rate Expires 4/30
Jun 16-29
 MarketingProfs University LIVE—Marketing Writing Bootcamp save $200 with code WORDS
 
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