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Together with programmatic advertising experts
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Wednesday, April 27, 2022
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Your All-Access Pass to Marketing Greatness
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MarketingProfs B2B Forum
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| Workshops. Keynotes. Sessions. Parties. Roundtables. Super-awesome swag. SHENANIGANS! You'll get all this (and more) when you join us in person as an All-Access VIP for the B2B Forum this October in Boston! |
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| Profs Picks |
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| Everything makes more sense in context, and it's the same for advertising. In fact, contextual advertising can boost user engagement 4-10x, according to StackAdapt data. Using contextual targeting removes the barriers coming from privacy regulations on behavioral targeting. And it's gotten even better: Modern contextual advertising uses AI and machine-learning to make it more effective and scalable. StackAdapt's guide also also contains two use cases for using contextual targeting in your own campaigns. So check out the e-book and give your programmatic ads a boost. |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| Hey, PRO members! Did you miss any of last week's stunning B2B Forum sessions? Never fear, because they are now available on-demand for your viewing pleasure. Not yet PRO? You can fix that. |
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| News You Can Use |
| Updates from around the industry |
| ON24 Acquires Cloud Video Software Company VIBBIO Business Wire |
| Qualified, a Salesforce-Native Platform for Turning Prospects Into Buyers, Raises $95M VentureBeat |
| RollWorks Launches Conversational Chat Integration with Drift PR Newswire |
| B2B Online Marketplace ShelfNow Gets Blockchain Integration PYMNTS |
| jCX Strategies Launches Client Engagement Advisory Services That Drive B2B Growth Yahoo Finance |
| Kemitt Expands E-Commerce Offering With B2B Platform PYMNTS |
| BigCommerce Invests in Becoming World’s Most Powerful B2B E-Commerce Platform With Acquisition of BundleB2B Yahoo Finance |
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