📋 Table of Contents

Tuesday, April 27, 2021

📋 Table of Contents

1. Best-Practices for Reaching and Marketing to the C-Suite Audience

2. Is Your B2B Tech Marketing Aligned With the Audiences You're Targeting? sponsored webinar

3. How to Adapt to the Permanently Hybrid Workplace of the Future

4. Customer Experience (CX) Guide MarketingProfs e-book

5. Content Marketing Salaries: Pay Ranges for 7 Common Job Titles

6. How to Level-Up Your Company Culture

7. Early Bird Registration Is Open for the Fall B2B Forum Online MarketingProfs event

Scroll down for more, including industry news, community goings-on, and other useful resources.

MarketingProfs article

Best-Practices for Reaching and Marketing to the C-Suite Audience

How can marketers successfully market to the C-suite? By making meaningful connections with personalized, immersive brand experiences on the most effective channels. Find out about those experiences and channels in this article. »

MarketingProfs sponsored webinar

Is Your B2B Tech Marketing Aligned With the Audiences You're Targeting?

If you're marketing a technology product or service, your content and messaging need to address topics that are trending in tech community. But how do you learn what's trending, and what's the best way to keep your marketing on point and valuable to this audience? Find out. Register for this webinar. »

MarketingProfs article

How to Adapt to the Permanently Hybrid Workplace of the Future

It's become obvious in the past year that remote work is here to stay, or at the very least, expected to be combined with the traditional office. The success of that hybrid workplace of the future depends on thinking about communication in a new way. »

MarketingProfs guide

Customer Experience (CX): A Guide

Customer experience done well can meaningfully improve your organization's bottom line. But is a customer experience investment truly worth it—is the ROI worth the effort? That's the million-dollar question. It's also a deeply flawed question. Find out why: Download this e-book. »

research

Content Marketing Salaries: Pay Ranges for Seven Common Job Titles

What are the salary ranges for some of the most common content marketing jobs? To find out, Managing Editor conducted a survey of 387 content marketers. Check out findings from this survey. »

infographic

How to Level-Up Your Company Culture

Company culture is not well developed at many organizations despite being viewed as essential to success. So, how can you level-up company culture? Check out the infographic. »

Early Bird Registration Is Open for the Fall B2B Forum Online

MarketingProfs B2B Forum

In the words of one attendee, the spring B2B Forum was "valuable, informative, engaging, high-energy." And we plan to do it all over, with a brand new program, this October 13-14.

Join us!

Afoot in the Neighborhood

MarketingProfs community goings-on

Profs peeps! If the buyers of your products or services can't tell how yours are different from the competition and you're struggling with overly long sales cycles, you may have a positioning problem. MarketingProfs' guide to positioning can help. It's a free download.

Coming up fast: MarketingProfs Master Class! Starting May 11. You'll get 13 bite-sized lessons to help you develop the financial acumen and measurement skills needed to make smarter marketing decisions, impress your CFO and management team, and prove your value. Reserve your spot.

How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!

We've launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—aligned with core marketing disciplines: positioning and messaging, customer experience, and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help.

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News You Can Use

Updates from around the industry

Google Postpones Page Experience Update Rollout Search Engine Land

Data Axle Brings Rich SMB Data and Insights to the Openprise RevOps Performance Platform EIN Presswire

Everybody Hates “FLoC,” Google’s Tracking Plan for Chrome Ads Ars Technica

Allego and Corporate Visions Elevate Customer Conversations Through World-Class Sales Enablement Technology PR Newswire

Tribyl Launches First Machine-Learning-Based Win-Loss Solution Yahoo Finance

ActiveCampaign Raises $240M at a $3B Valuation TechCrunch

EX.CO Acquires Video Technology Company Cedato PR Newswire

Terminus Announces API Integration With LinkedIn Marketing Solutions CMSWire

Upcoming Events

APR

[Webinar] Is Your B2B Tech Marketing Aligned With the Audiences You're Targeting?
45 minutes | sponsored by Stack Overflow

MAY

[Webinar] How to Build a Full-Lifecycle Customer-Engagement Strategy
60 minutes | sponsored by Uberflip

MAY

[Master Class] Kickoff Watch Party with Samantha Stone
A Marketer's Field Guide to Financial Goal Setting & Measurement

MAY

[Friday Forum] Video Marketing
3 live sessions | sponsored by Adtaxi

JUN

[PRO Webinar] How to Lift the Three Drawbridges of Content Success
B2B Backstage with Jay Baer | 75 minutes

OCT

13-14

[Online Event] MarketingProfs B2B Forum | Fall 2021
All new insights + a full year of learning with PRO

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