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MarketingProfs
Apr 27, 2018 Vol. 17, No. 83
In this issue
1. How-To: Five Ways to Successfully Promote Your Loyalty Rewards Program
2.  PRO  Quick Study Course: Customer Relationships
3. Survey Says: How Small Business Owners Got Their Start
4. Infographic: Eight Ways to Make Money on YouTube
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How-To
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Five Ways to Successfully Promote Your Loyalty Rewards Program
By Samir Palnitkar
A good rewards program can increase sales, reduce discounts, and grow customer loyalty. Here's how to launch a strong program and encourage customer participation. Read More
FOR  PRO  Members
Today's PRO Item
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MarketingProfs Quick Study Course: Customer Relationships
The 11 classes in this course help you improve relationships with past, present, and future customers. Get insights on everything from crafting unique selling propositions to using social media to strengthen customer engagement. You'll learn how to cultivate brand advocates, fix broken customer relationships, and increase loyalty. Read More
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Survey Says
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How Small Business Owners Got Their Start
By Ayaz Nanji
Most small business owners worked a full-time job while starting their own firm, according to recent research from Paychex. Read More
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AT-A-GLANCE
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Eight Ways to Make Money on YouTube [Infographic]
By Laura Forer
Ads aren't the only way to make money on YouTube. Check out this infographic for other ideas to generate revenue from the video-sharing platform. Read More

event calendar

Apr 24
FREE Seminar—Content Planning Challenges, Trends, and Opportunities
May 1
FREE Seminar—10 Tips for Creating Great Webinar Content
May 11
Virtual Conference—Email Marketing | More results! Less filler.
May 17
Teach Me How—A PR Primer for Marketers: Five Steps to Bigger Buzz PRO
Nov 13-16
B2B Marketing Forum—Register by June 30 to save up to $400!

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