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In this issue

1.	How-To: Get Organized: Four Simple Ways to Keep Creative Projects on Track
2.	Podcast: B2B Data-Driven Marketing: Author Ruth Stevens on Marketing Smarts
3.	PRO How-To Guide: Build Your Content Marketing Dream Team
4.	My View: Intelligent Algorithms May Save Us From Being Overwhelmed by Data
5.	Survey Says: The 10 Most Influential Digital Marketers on Twitter

78% of on-the-go searches turn into offline purchases. Can your customers find you? In Moz Local's newest whitepaper, Foundations of a Successful Local Marketing Strategy, Local Marketing expert David Mihm details how to address your fundamental local marketing needs in 6 simple steps.

How-To

Get Organized: Four Simple Ways to Keep Creative Projects on Track

By Joe Staples

Creative teams thrive on flexibility, doing some of their best work when given the freedom to explore and experiment. But too much of a good thing can be, well, too much. You need some structure to maintain sanity and to be truly effective. Read More

Podcast

B2B Data-Driven Marketing: Author Ruth Stevens on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Ruth discusses her new book, B2B Data-Driven Marketing, shares tips on how to collect and use data to improve marketing, and offers insights from her time as a senior marketer at Time Warner and IBM. Read More

FOR PRO Members

How-To Guide: Build Your Content Marketing Dream Team

In this 22-page guide, you'll learn how to identify the key hires to get your team started, what traits and skills to look for in your key hires, how to manage freelancers and a remote team of employees, and much more! Read More

78% of on-the-go searches turn into offline purchases. Can customers find your business? Download this whitepaper, Foundations of a Successful Local Marketing Strategy, for Local Marketing expert David Mihm’s roadmap of local marketing best practices to help you reach the connected customer.

Survey Says

The 10 Most Influential Digital Marketers on Twitter

By Ayaz Nanji

Which professionals have the biggest influence on discussions about digital marketing on Twitter? Who has the most impactful conversations about the topic? Read More

My View

Intelligent Algorithms May Save Us From Being Overwhelmed by Data

By Chris Pitt

Marketers are receiving so much data that they're drowning in it. What we need to handle all this information are intelligent algorithms that can manage other algorithms. Read More

event calendar

Apr 26	FREE Seminar—SEO + Content = The Perfect Recipe for Inbound Success
Apr 28	PRO Seminar—From Storytelling to Story-Selling: How to Tell Customer-Centric Stories
May 3	FREE Seminar—Unlocking the Value of Marketing Automation
May 3	FREE Seminar—5 Leading Practices in Marketing Training Programs
May 5	PRO Seminar—53 Content Marketing Hacks to Double Your Engagement Rates
May 13	Virtual Conference—MarTech & Innovation \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Register by June 15 and save up to $500

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