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In This Issue
+ How-To: Marketing to Motivate—The Secret of Intrinsic Rewards
+ PRO: Your Guide to Successful Social Media Marketing
+ Survey Says: 2011 Trends—Marketers Struggle to Use Customer Data
+ Quick Take: Three Tips for Making Smart Hires
+ My View: Is the Flip a Flop?
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How-To Marketing to Motivate: The Secret of Intrinsic Rewards
By Ethan Whitehill
If we've learned anything in the last few years, it's that the old marketing model is broken. As a result of a seismic shift in influence, marketers are just now learning the big secret about motivation—people respond more favorably to intrinsic rewards than extrinsic rewards. Read More
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PRO Your Guide to Successful Social Media Marketing
Need help defining objectives for your social marketing campaigns? Check out our how-to guide, A Step-by-Step Guide to a Successful Social Media Program. Creating your strategy, policy, and team will be a breeze!
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Advertisement  Looking to improve your landing pages? Our best practices guide will show you how to stand out from the competition. Learn how to increase your conversions using methods like testing and progressive profiling all while maintaining your brand image. Download the guide.
Survey Says
2011 Trends: Turning Data Into Action; Mobile; Social Marketing
Most marketers understand the value of good customer data, but they still struggle to organize and use it effectively: 62% cite "turning data into action" as their top marketing issue in 2011.
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Quick Take
Three Tips for Making Smart Hires
Successful marketing requires a strong team—whether it's dealing with customers on the front line, writing copy for email campaigns, or developing products. Here are three ways to sift through the potential candidates and hire smart. Read More
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My View Is the Flip a Flop?
By Ted Mininni
Companies restructure all of the time. But do they usually dump successful product lines in the process? Good question. So why is networking company Cisco getting rid of its line of Flip mini video cameras? Read More
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@hanelly Twitter Tip Series: How Twitter Can Lead To Lucrative Business Opportunities https:////plzretwt.me/s8ll via @Mark_Harai
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Forum Today's Question
By gktz01 4/25/2011 at 9:50 AM
I'd like to expand my motivational Internet radio show with the support of well-known sponsors. How can I gain sponsorship for the show? Go To Question
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Apr 27
 FREE Seminar—Roadmap for Managing the Webinar Lifecycle (Start to Finish) sponsored by Citrix
Apr 28
 PRO Seminar—Seven Keys to a Successful Blog  with Jennifer Cisney
May 12-27
 MarketingProfs University LIVE—Email Marketing Essentials save $200 with code MESSAGE
May 12
 PRO Seminar—MPU: 5 Email Marketing Trends You Can’t Ignore with Loren McDonald
May 13
 Digital Marketing World—Search Marketing Free online conference
Jun 13-15
 B2B Marketing Forum 2011—Boston, MA Early Bird Rate Expires 4/30
Jun 16-29
 MarketingProfs University LIVE—Marketing Writing Bootcamp save $200 with code WORDS
 
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