Today's dose of marketing know-how.
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Friday, April 26, 2024 | Today's dose of marketing know-how.

📋 Table of Contents

1. The Benefits of Using AI in the Sales Process

2. Maximize Trade Show ROI: Practical Tips & Best-Practices sponsored webinar

3. AI Update, April 26, 2024: AI News and Views From the Past Week

4. Help Us Redesign This Newsletter MarketingProfs survey

5. A B2B Marketing Deep Dive on AI Foundations, the Future, and More

6. Maximize Customer Lifetime Value MarketingProfs Master Class for PRO members

Scroll down for more useful resources.

The Benefits of Using AI in the Sales Process
article
The Benefits of Using AI in the Sales Process
Explore how AI can be used in sales to improve efficiency, decision-making, and outcomes, based on insights derived from a survey of 250+ sales professionals globally. Check out the details. »
Maximize Trade Show ROI: Practical Tips & Best-Practices
sponsored webinar
Maximize Trade Show ROI: Practical Tips & Best-Practices
Your organization spends a lot of time and money to prepare for trade shows. Are you putting your resources to their best use at industry events? Discover insights and best-practices for maximizing your trade show ROI. Sign up for this free webinar. »
AI Update, April 26, 2024: AI News and Views From the Past Week
opinion
AI Update, April 26, 2024: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know. »
Help Us Redesign This Newsletter
MarketingProfs survey
Help Us Redesign This Newsletter
We're redesigning MarketingProfs Today! And here is your opportunity to have your say on the overall design approach you'd prefer we take. Take this really short survey and give us a piece of your mind. »
A B2B Marketing Deep Dive on AI Foundations, the Future, and More
video from the archives
A B2B Marketing Deep Dive on AI Foundations, the Future, and More
Marketing Smarts podcast and live show guest Christopher Penn, together with host George B. Thomas, discusses data science as well as what AI means for marketing, how to implement machine-learning, and how to think like a data scientist. Tune in! »
Maximize Customer Lifetime Value
MarketingProfs Master Class for PRO Members
Increase your CLV with Kenda Macdonald's four components of lifecycle marketing: Attract, Engage, Sell, WOW! Get Kenda's proven framework to WOW your buyers in her Master Class, The Secret to My (Demand Gen) Success. Available now to the PRO community.
WOW your buyers
Afoot in the Neighborhood
MarketingProfs community goings-on
JUST LAUNCHED! Yet another brand-new AI weekly series! AI for Demand Gen Marketers is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to up your game with AI for demand gen. And check out all 30 sessions in the three-series AI for B2B Marketers by MarketingProfs.
JUST ANNOUNCED: Program & Speakers for MarketingProfs B2B Forum! Advance your career, network with peers, create amazing memories, and meet new friends at the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you should grab your ticket... while it's still $600 off.
IT'S TRUE: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
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