MarketingProfs Today: B2B Customer Experience | Viral Headline Phrases | Sales Enablement Tech

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In this issue

1.	How-To: The Six Pillars of B2B Customer Experience Excellence
2.	Survey Says: The 10 Most Common Phrases in Viral Headlines
3.	PRO Take 10: Nine Things to Remove From Your Website
4.	My View: Your Brain on Tools: The Benefits of Sales Enablement Technology
5.	Infographic: Seven Common Blogging Mistakes to Avoid

78% of on-the-go searches turn into offline purchases. Can your customers find you? In Moz Local's newest whitepaper, Foundations of a Successful Local Marketing Strategy, Local Marketing expert David Mihm details how to address your fundamental local marketing needs in 6 simple steps.

How-To

The Six Pillars of B2B Customer Experience Excellence

By Julia Cupman

Poor customer experience drives brand switching—a key reason for three quarters of lost customers. And customers who suffer a bad customer experience spread negative word-of-mouth. Read More

FOR PRO Members

Take 10: Nine Things to Remove From Your Website

In just 10 minutes, we'll ask the tough questions about your website content, including, "You really want people to click that?" We'll show you nine things to remove from your website that will make you want to run (not walk) to your content management system to make changes ASAP. Read More

78% of on-the-go searches turn into offline purchases. Can customers find your business? Download this whitepaper, Foundations of a Successful Local Marketing Strategy, for Local Marketing expert David Mihm’s roadmap of local marketing best practices to help you reach the connected customer.

Survey Says

The 10 Most Common Phrases in Viral Headlines

By Ayaz Nanji

Which sets of words appear most often in the headlines of articles that go viral on social media? To find out, BuzzSumo examined data from the headlines of 1 million random articles from top publishers posted on social networks. Read More

Quick Take

Seven Common Blogging Mistakes to Avoid [Infographic]

By Verónica Jarski

Whether you're an experienced blogger or a newbie, you may have fallen into one (or some or all) of these blogging traps. Read More

My View

Your Brain on Tools: The Benefits of Sales Enablement Technology

By Chanin Ballance

Help your sales team members perform at their best by using sales enablement technology. It can help boost the retention and retrieval of information stored in their brain. Read More

event calendar

Apr 26	FREE Seminar—SEO + Content = The Perfect Recipe for Inbound Success
Apr 28	PRO Seminar—From Storytelling to Story-Selling: How to Tell Customer-Centric Stories
May 3	FREE Seminar—Unlocking the Value of Marketing Automation
May 3	FREE Seminar—5 Leading Practices in Marketing Training Programs
May 5	PRO Seminar—53 Content Marketing Hacks to Double Your Engagement Rates
May 13	Virtual Conference—MarTech & Innovation \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Register by June 15 and save up to $500

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