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In This Issue
+ How-To: B2B and Social Media—Maximize Your ROI
+ Slide Show: Keep Customers Happy With Stellar Service
+ PRO Take 10: Create Your Own Online Press Room
+ Survey Says: TV Trumps Social Networking as a Must-Have
+ Quick Take: Curate Content That Your Audience Will Love
+ My View: 10 Ideas for Visual Content [Infodoodle]
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Advertisement  We've Got Your Back: Tackle Your Marketing Challenges with a PRO Membership. Save $70 on PRO (regularly $279, that's 25% off!) with code GETMYBACK (expires 4/30/12).
How-To When a B2B Blog Posts and Nobody Comments, Does It Make a Sound?
By Aaron Schoenherr, John Corey
For B2B, the ROI from social media isn't always so clear. Learn research findings about the social media use of one B2B segment—and four opportunities for B2B marketers to maximize social media ROI. Read More
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Slideshow Three Tips for Keeping Customers Happy With Stellar Service [Slide Show]
By Christian Gulliksen
Happy customers are your best customers. They spread the word about you, and give you repeat business. Learn the key traits customer-focused companies possess that keep customers happy—and coming back for more. Read More
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PRO PRO-Favorite Take 10: How to Create Your Own Online Press Room
In this Take 10, Michael Miller, author of The Ultimate Web Marketing Guide, gives you the skinny on how to create an online press room that generates publicity and new business. Learn what to include and how to promote it. Read More
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Advertisement  The 2012 Digital Marketer Report: Benchmark and Trend Report
Did you know 91% of today’s online adults use social media regularly? Download our report for more key insights on the New American Consumer.
Survey Says
TV Trumps Social Networking as a Must-Have
Television is still a big part of people's lives: More than one-half (58%) of those surveyed say they would give up social networking if staying online meant they could no longer watch TV. Read More
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Quick Take
How to Curate Content That Your Audience Will Love
Art museums inspire visitors by selecting for display—curating—meaningful pieces. Like them, you can engage your customers by sharing quality content produced by others. But how do you know what content to curate? Read More
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My View 10 Ideas for Visual Content [Infodoodle]
By Verónica Maria Jarski
Pinterest, Tumblr, and Facebook Timeline. The popularity of such visually appealing platforms means businesses need to meet the growing demand for visual content. To help you brainstorm ideas for adding visual content, I drew up a few helpful infodoodles. Read More
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@B2BMKTGInsider Landing Page Best-Practices for Video https:////bit.ly/JPVqxC
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Forum Today's Question
By amy.leon 4/25/2012 at 11:55 AM
We're developing a promotion, and we need a platform that'll allow customers to upload videos. Would you recommend YouTube Direct? Go To Question
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Apr 12-26
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Apr 26
 PRO Seminar—Engaging with Customers 140 Characters at a Time
May 8
 FREE Seminar—8 Strategies to Take Your Video Marketing to the Next Level
May 10
 PRO Seminar—From Content to Conversation: The Changing World of Marketing Writing
May 10-23
 MarketingProfs University LIVE—Marketing Writing Bootcamp save $200 with code WORDS
May 16
 FREE Seminar—UnMarketing: Top Tools for Engaging Online
June 8
 Social Media Virtual Conference—3 Great Social Media Sessions sign up for free
 
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