Today's dose of marketing know-how.
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Thursday, April 25, 2024 | Today's dose of marketing know-how.

📋 Table of Contents

1. Tech Marketers Need to Rethink Automation

2. Maximize Trade Show ROI: Practical Tips & Best-Practices sponsored webinar

3. When (and How) to Use Marketing Automation

4. Help Us Redesign This Newsletter MarketingProfs survey

5. Six Ways to Improve Corporate Culture in a Hybrid Workplace

6. The Rule of 7 Is Dead MarketingProfs Master Class for PRO members

Scroll down for more useful resources.

Tech Marketers Need to Rethink Automation
article
Tech Marketers Need to Rethink Automation
Explore these insights on why marketers, especially those in tech, should rethink their automation strategies. Understand the cultural shifts needed to enhance ROI and customer relationships. Dive into the full discussion. »
Maximize Trade Show ROI: Practical Tips & Best-Practices
sponsored webinar
Maximize Trade Show ROI: Practical Tips & Best-Practices
Your organization spends a lot of time and money to prepare for trade shows. Are you putting your resources to their best use at industry events? Discover insights and best-practices for maximizing your trade show ROI. Sign up for this free webinar. »
When (and How) to Use Marketing Automation
podcast
When (and How) to Use Marketing Automation
Katie Robbert, CEO of analytics firm Trust Insights, explains how automation can make your job easier and your marketing better. Read more and listen in. »
Help Us Redesign This Newsletter
MarketingProfs survey
Help Us Redesign This Newsletter
We're redesigning MarketingProfs Today! And here is your opportunity to have your say on the overall design approach you'd prefer we take. Take this really short survey and give us a piece of your mind. »
Six Ways to Improve Corporate Culture in a Hybrid Workplace
infographic
Six Ways to Improve Corporate Culture in a Hybrid Workplace
How can you nurture a strong corporate culture in a hybrid workplace? You need to take six key approaches. This infographic lays out those approaches, explaining why they are important and how to implement each. Check out the infographic. »
The Rule of 7 Is Dead
MarketingProfs Master Class for PRO members
Contacting your prospect seven times used to be great marketing advice, back when you controlled the flow of information. But today? Your prospect is flooded with information—and it needs context. Discover how stories create context in B2B Storytelling for Humans: Stories That Inspire Buyers to Action. This Master Class is available now to PRO members.
Create context with stories
Afoot in the Neighborhood
MarketingProfs community goings-on
JUST LAUNCHED! Yet another brand-new AI weekly series! AI for Demand Gen Marketers is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to up your game with AI for demand gen. And check out all 30 sessions in the three-series AI for B2B Marketers by MarketingProfs.
JUST ANNOUNCED: Program & Speakers for MarketingProfs B2B Forum! Advance your career, network with peers, create amazing memories, and meet new friends at the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you should grab your ticket... while it's still $600 off.
IT'S TRUE: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
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