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Thursday, April 25, 2019

	How to Create Response-Boosting Cold Emails in 2019
	Market Like an Athlete, Not a Weekend Warrior: How to Avoid Ineffective Campaigns and Burnout
	Building Community While Building a Global Brand: Heidi Clarke of The Sandals Foundation on Marketing Smarts [Podcast]
	Marketing Automation Made Easy: A NEW Course
	Email Spam Benchmarks for 27 Industries [Study]

How to Create Response-Boosting Cold Emails in 2019

Cold email is still an effective way of generating appointments and making new connections. B2B companies, in particular, can still send personalized, cold emails at scale. Here are cold-email principles you can use to create response-boosting outreach campaigns.

Market Like an Athlete, Not a Weekend Warrior: How to Avoid Ineffective Campaigns and Burnout

A lot of weekend warriors tend to show up in emergency rooms on Sunday nights. Marketing teams, too, can fall into cycles of intense effort followed by exasperation and, often, failure. But you can avoid common "marketing weekend warrior" scenarios—and market like a fit athlete instead.

How Do Consumers Really Feel About Brands' Advertising and Communications?

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To build a brand that's both well-known and relevant to your potential customers, you use advertising, PR, and sponsorships. But do consumers trust what brands are saying? That's a question Kantar's DIMENSION 2019 report explores in depth. How can you win consumers' trust in your brand's advertising? Read the report.

Building Community While Building a Global Brand: Heidi Clarke of The Sandals Foundation on Marketing Smarts [Podcast]

Corporate social responsibility is sound business practice. Sandals Foundation Director of Programs Heidi Clarke opens up about the resort brand's work in the community, explaining why every business should give back and how to involve customers in that effort. Let's listen in on the conversation.

Marketing Automation Made Easy: A NEW Course

"Marketing Automation Made Easy" will help you make the most of your marketing automation platform. From designing and planning, to execution and engagement, to measurement... we'll cover everything you've ever wanted to know about marketing automation! Save $100 when you register using code AUTOMATE.

Email Spam Benchmarks for 27 Industries [Study]

What proportion of emails sent by marketers ends up in consumers' spam folders? What proportion is flagged as spam. What proportion is flagged as not spam by recipients? Find out—for various verticals.

Profs Picks

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Advertisers have always needed audiences, but the overall trend is now consumer control: They choose what they want, where and when they want it, on whichever device that suits them. The skipping and blocking of advertising, along with the growth in subscriptions, registrations, and membership models, are all posing new conundrums for advertisers. The ground is shifting. To better understand what's happening, read the full report.

It's easier than ever to quantify the impact of your marketing and to recreate success. So where do you start? With this new training course: A Scientific Approach to Metrics, Measurement, and Marketing ROI! You'll learn how to structure your marketing analysis, use available data sources (like Google Analytics, social media analytics, your CRM system data, and more) to power your analysis, and draw conclusions about what's working. You'll also discover how to test your conclusions so you can confidently choose which marketing efforts to scale up. Time to start learning!

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