MarketingProfs Today: 5 Mistakes to Stop Now | How to Position a B2B Brand | Visual Content | Teens' Faves

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Five Subtle Mistakes That Are Limiting Your Marketing Response Rate
2.	Podcast: How to Position a B2B Brand: Lawson Abinanti on Marketing Smarts
3.	PRO How-To Guide: Picture This: The Marketer's Guide to Visual Content
4.	Survey Says: Teens' Favorite Social Networks, Fashion Brands, and Restaurants
5.	Infographic: How to Use Virtual Reality in Your Digital Marketing

Just announced: the 2018 super-smart MarketingProfs B2B Marketing Forum Keynotes. Learn why you won't want to miss them.

How-To

Five Subtle Mistakes That Are Limiting Your Marketing Response Rate

By Tim Carr

If your marketing campaigns aren't performing as well as you'd hoped, it may be that they're falling on deaf—or even alienated—ears. Here are five mistakes you need to stop making. Read More

Podcast

Ruthless B2B Positioning: Messaging Expert Lawson Abinanti on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

A B2B marketing and messaging strategy expert offers tips for positioning B2B brands, and urges marketers to be "ruthless" by focusing on ideal buyers instead of diverting resources to one-off sales. Read More

FOR PRO Members

How-To Guide: Picture This: The Marketer's Guide to Visual Content

In this 21-page guide, you'll discover how visual content is upending how brands reach their customers—and which brands are doing it best. You'll learn the types of visual content that cut through the digital noise, tips on telling visual stories that drive emotional reactions... and more! Read More

Planning an effective webinar can feel daunting. Join us for free on 5/1 for 10 Tips For Creating Great Webinar Content, & you'll learn how to create content that will result in more qualified leads.

Survey Says

Teens' Favorite Social Networks, Fashion Brands, and Restaurants

By Ayaz Nanji

Snapchat and Instagram are the most popular social networks among American teens, according to recent research from Piper Jaffray. Read More

AT-A-GLANCE

How to Use Virtual Reality in Your Digital Marketing [Infographic]

By Laura Forer

VR has moved beyond just gaming and into many industries, including marketing. See what trends are expected with the technology and why marketers should pay attention. Read More

event calendar

Apr 24	FREE Seminar—Content Planning Challenges, Trends, and Opportunities
May 1	FREE Seminar—10 Tips for Creating Great Webinar Content
May 11	Virtual Conference—Email Marketing \| More results! Less filler.
May 17	Teach Me How—A PR Primer for Marketers: Five Steps to Bigger Buzz
Nov 13-16	B2B Marketing Forum—Register by June 30 to save up to $400!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

Advertise with us: Call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

Copyright © 2000-2018 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625