MarketingProfs Today: Video Marketing | CPG Social Insights | Proving Digital Marketing ROI

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In this issue

1.	How-To: Five Ways to Make the Most of Video for Marketing
2.	Quick Take: 3 Ways CPG Companies Can Use Social Insights to Make Better Decisions
3.	PRO Take 10: How to Put Your Word-of-Mouth Marketing Campaign Into Action
4.	Survey Says: The Top Hurdles to Proving Digital Marketing ROI
5.	Infographic: Supercharge Your Display Ad ROI With Call Attribution

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How-To

Five Ways to Make the Most of Video for Marketing

By Jim Rudden

From the tiniest startups in Silicon Valley to the largest global organizations, consumer and B2B marketers are pouring more resources than ever into video. But if you're just now getting into video marketing, these tips will help you catch up quickly. Read More

FOR PRO Members

Take 10: How to Put Your Word-of-Mouth Marketing Campaign Into Action

In just 10 minutes, you'll learn which key questions you need to answer, how to measure your results, and what ethical issues you'll confront in WOMM. You'll leave with the tools to ensure your word-of-mouth marketing campaign hits it out of the park. Read More

Don't just do your job. Crush expectations with PRO! Bonus: Save 20% this month only with code APRIL17.

Survey Says

The Top Hurdles to Proving Digital Marketing ROI

By Ayaz Nanji

Marketing leaders say linking social and content pieces to revenue is the biggest hurdle they face in determining the ROI of their digital efforts, according to recent research from TrackMaven. Read More

Quick Take

Three Ways CPG Companies Can Use Social Insights to Make Better Business Decisions

By Alex Jones

To garner full value from their social intelligence strategies, CPG companies should be mindful of incorporating these three initiatives into their social plans. Read More

AT-A-GLANCE

Supercharge Your Display Ad ROI With Call Attribution [Infographic]

By Laura Forer

Spend on display ads is exploding, but their perceived ROI remains low. One reason: attributing phone calls to display ads is challenging. Check out five steps marketers can take to make it easier. Read More

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