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In This Issue
+ How-To: Four Tips for Building Fail-Proof Buyer Personas
+ Survey Says: Digital Video Advertisers Up Spend, Shift From Display and TV
+ PRO Take 10: Dan Pink: Everything You Learned About Motivation Is Wrong
+ Mobile Minute Video: Are Smart Watches a Smart Move?
+ Quick Take: Marketing Training: How to Make E-Learning Effective
+ My View: 5 Reasons Why Market Research Matters, and 5 Tips for Using It
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How-To Four Tips for Building Fail-Proof Buyer Personas
By Justin Gray
Whether you think it, believe it, or discard it... the truth is that buyer personas are the start of every successful campaign. Understanding your buyer is key, but standard demographics just don't cut it anymore. Read More
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Video Mobile Minute [Video]: Are Smart Watches a Smart Move?
By Diego Larrea-Puemape
Do we need yet another product category? If mobile phones became even more useful when they became smartphones, will the same happen to watches? Read More
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PRO Take 10 Author Series: Dan Pink on How Everything You Learned About Motivation Is Wrong
In just 10 minutes, Dan Pink debunks the many myths surrounding motivation and offers tips and tricks for cultivating a true culture of motivation in the workplace. You'll learn how, as a member of a team, to create a more motivating environment—and much more. Read More
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Survey Says
Digital Video Advertisers Up Budgets, Shift Spend From Display and TV
By Vahe Habeshian
As online video becomes a part of the marketing plans of a growing cross-section of advertisers, 72% of video buyers' budgets increased in the past year; moreover, 48% of those who buy online video advertising have added mobile video to their marketing arsenal. Read More
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Quick Take
Marketing Training: How to Make E-Learning Effective
By Tom Graunke
When the need arises to train a large department within your organization on a new marketing campaign, or you find yourself having to relay crucial marketing information to partners or associates in a short amount of time, traditional e-learning methods just won't cut it. Read More
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My View Five Reasons Why Market Research Matters (and Five Tips for Using It)
By Brian Fletcher
In today's business world, market research isn't just helpful, it's essential to success. Want to know why? Check out these reasons for making market research a top priority and for putting that research into action. Read More
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Apr 25
 PRO Seminar—How to Create a Monster Fan Base
May 2
 FREE Virtual Event—Evolutionary! How Technology is Transforming the Nature of Business
May 16
 PRO Seminar—Marketing Campaign Strategies for the Social and Mobile World
May 21
 FREE Seminar—What Marketing Can Learn From Sales: An Intro to Account-Based Marketing
May 28
 Special Engagement—How to Publish a Book for Powerful Marketing featuring Guy Kawasaki
Jun 13
 MarketingProfs University—Marketing Writing Bootcamp Use coupon code PUMPED to save $200
Jun 14
 Virtual Conference—Content Marketing Sign up for free!
Oct 9-11
 B2B Forum 2013—Boston, MA Save up to $800 through April 30
 
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