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In This Issue
+ How-To: The Pros and Cons of In-House Marketing Mix Analysis
+ Podcast: Why You Should Consider Hiring a Brand Journalist
+ PRO: A Quick Guide to YouTube & Creating Your YouTube Channel
+ Survey Says: Customer Experience Initiatives Lack Proven ROI Value
+ Quick Take: Is Downsizing the Best Way to Grow Your Business?
+ My View: Lee Odden's Optimized Approach to Marketing
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How-To The Pros and Cons of In-House Marketing Mix Analysis
By Noah Powers
Marketing mix analysis provides insights that improve ROI and optimize spend. The question is... will you get better results from outsourcing marketing mix analytics or building in-house capabilities? Read More
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Podcast Why You Should Consider Hiring a Brand Journalist: Joe Chernov of Eloqua [Podcast]
By Matthew Grant
Why should you hire a brand journalist? In this episode of Marketing Smarts, Joe Chernov, Eloqua's vice-president of content marketing, explains why hiring a brand journalist can make all the content you produce better. Read More
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PRO How-To Guide: A Quick Guide to YouTube & Creating Your Own YouTube Channel
YouTube users uploaded more than 13 million hours of video content in 2010—resulting in more than 700 billion views. This guide will show you how you can use YouTube to create awareness for your brand and connect with interested viewers. Read More
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Survey Says
Customer Experience Initiatives Lack Proven ROI Value
Brands of all sizes are missing out on the business benefits of customer loyalty programs. Fully two-thirds of survey respondents say they cannot prove or cannot measure the return on investment from customer experience management initiatives. Read More
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Quick Take
Is Downsizing the Best Way to Grow Your Business?
Businesses grow in many ways. You might expand your product line, hire new employees, or attract new customers. But is bigger better? Learn why shrinking your business could be a good thing. Read More
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My View Search, Social Media, and Content: Lee Odden's Optimized Approach to Marketing
By Ann Handley
As Lee Odden defines it, a successful content marketing strategy is made up of three key elements: content, search engine optimization, and social media. Between you and me, I couldn't agree more. Read More
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ReTweet This
@webby2001 Twitter is bigger than you think, and "broadcasting" is far from dead. This week on BrandSavant: https:////ar.gy/0iLD
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Forum Today's Question
By bwilliam498 4/24/2012 at 5:27 AM
I would like to sell plumbing supplies. Where can I place a free ad to sell the supplies? Go To Question
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Apr 12-26
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Apr 26
 PRO Seminar—Engaging with Customers 140 Characters at a Time
May 8
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May 10
 PRO Seminar—From Content to Conversation: The Changing World of Marketing Writing
May 10-23
 MarketingProfs University LIVE—Marketing Writing Bootcamp save $200 with code WORDS
June 8
 Social Media Virtual Conference—3 Great Social Media Sessions sign up for free
 
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