Today's dose of marketing know-how.
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Together with email deliverability platform
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Today's dose of marketing know-how | Thursday, April 24, 2025
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👋 Hello, Marketer!
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After yesterday's blurb, I decided to look up where the QWERTY keyboard layout originated. Imagine my surprise to learn it was invented in my state of Wisconsin! It took a few tries to perfect, but ultimately it was designed to distance common letter combos to reduce the likelihood of typebars' hitting each other and getting stuck.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Taking a Page From Consumer Marketing: Building Meaningful Connections in B2B
B2B companies can boost brand engagement by using B2C-inspired tactics to create lasting impressions through human connection.
Read more ➔
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COMMUNITY | TESTIMONIAL
"Whether you've been writing for two months or two decades, this course is full of helpful info and truths that never die."
—Marketing Writing Bootcamp attendee. MWB is now available to stream.
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SPONSORED
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Is Your Outdated List Tanking Your Email ROI?
Every year, 28% of your email list becomes outdated. Clean it up to avoid bounces and get better results. ZeroBounce gives you 100 free email validations every month. Check it out:
Try the free email verifier ➔
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INFOGRAPHIC
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What Are LinkedIn Accelerate Campaigns?
This infographic from LinkedIn looks at how AI-powered Accelerate ad campaigns work and how they can compliment your current strategies.
See the infographic ➔
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SPONSORED REPORT
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The Modern Marketing Data Stack
Overwhelmed by the explosion of digital marketing tools? Discover leading and up-and-coming martech tools for AI, engagement, analytics, and more in this free report. It clarifies what you need to know to get ahead in B2B marketing today.
Download the report ➔
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PODCAST FROM THE ARCHIVES
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How to Make B2B Content Less Boring
Join the battle against boring B2B content! Julie shares tips, tricks, and mindsets for creating value-based, story-driven content for any B2B organization.
Read more and listen in ➔
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SPONSORED WEBINAR
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Beyond Legacy: The Future of Enterprise Marketing Automation
Stuck with an old-school automation platform? Considering an upgrade—but unclear on the migration path? Discover how new AI-powered marketing automation tools let your marketing move faster. Deliver a better experience for your customers and yourself.
Save your spot ➔
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FOR MARKETINGPROFS PRO MEMBERS
What's Your Brand's Specialization?
Brands can specialize in many ways: a single-segment concentration, a product, a market... What specialization does your brand focus on? Figure it out in just 15 minutes with "Solidify Your Position: Challenge Your Assumptions." It's Lesson 7 from our Marketing Strategy Master Class. PRO members get instant free access now!
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PROFS PICK—SPONSORED
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B2B emails falling flat? You need this 9-minute e-book!
Are your emails failing to engage—or even get noticed, let alone bring in sales? Discover how to create B2B email campaigns that resonate with your audience and drive conversions. You'll find practical solutions in this concise 9-minute e-book. It offers essential insights from content strategy to engagement tactics to email deliverability tips. Learn from the brightest minds in the industry how to create B2B email campaigns that delight your audience and bring sales. Download the e-book—tailored for busy marketers like you.
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Upcoming Events
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APR
24
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45-minute webinar | sponsored by Ortto
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APR
29
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Free virtual conference | 12 marketing pros will coach you through their winning B2B strategies
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MAY
7
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Session 2 of Website Conversion Rate Optimization Working Webinar Series with Talia Wolf
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MAY
28
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Discover today's email marketing best practices to land the inbox, build B2B relationships, and earn the click | 10 weekly sessions
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