MarketingProfs Today: Beat the Competition | Real-Time Mobile Connections | Sales Content | Better Landing Pages

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In this issue

1.	How-To: Three Paths for Surging Ahead of the Competition
2.	Article: Three Tips for Better Real-Time Mobile Marketing in 2018 [Sponsored]
3.	PRO Take 10: How to Use Content to Engage Customers Throughout the Sales Cycle
4.	Survey Says: What Converts? Web Landing Page Benchmarks and Trends [Infographic]
5.	Infographic: What Is GDPR, and How Can It Impact Your Business?

Just announced: the 2018 super-smart MarketingProfs B2B Marketing Forum Keynotes. Learn why you won't want to miss them.

How-To

Three Paths for Surging Ahead of the Competition

By Ellie Mirman

Market leaders often take one of three paths to beat the competition. See which strategy can work best for your brand. Read More

Three Tips for Better Real-Time Mobile Marketing in 2018

By IBM Watson Marketing [Sponsored Content]

Mobile marketing provides an ideal opportunity for marketers to speak to customers in the right place and at the right time. See three ways you can use mobile to connect with consumers in the moment. Read More

FOR PRO Members

Take 10: How to Use Content to Engage Customers Throughout the Sales Cycle

In just 10 minutes, you'll learn how to keep your customers in the conversation by creating content that entertains, engages, and educates. You'll boost brand awareness, drive leads, and increase conversions as prospects move through each stage of the sales cycle. Read More

Planning an effective webinar can feel daunting. Join us for free on 5/1 for 10 Tips For Creating Great Webinar Content, & you'll learn how to create content that will result in more qualified leads.

Survey Says

What Converts? Web Landing Page Benchmarks and Trends [Infographic]

By Ayaz Nanji

Website landing pages that contain a single call to action (CTA) garner a higher average conversion rate than those with more than one CTA, according to recent research from Unbounce. Read More

AT-A-GLANCE

What Is GDPR, and How Can It Impact Your Business? [Infographic]

By Laura Forer

"GDPR" has been a buzzword lately, but it's an important one. Failure to comply with new European data regulations—even if your business is US-based—could mean serious consequences. Read More

event calendar

Apr 24	FREE Seminar—Content Planning Challenges, Trends, and Opportunities
May 1	FREE Seminar—10 Tips for Creating Great Webinar Content
May 11	Virtual Conference—Email Marketing \| More results! Less filler.
May 17	Teach Me How—A PR Primer for Marketers: Five Steps to Bigger Buzz
Nov 13-16	B2B Marketing Forum—Register by June 30 to save up to $400!

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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