MarketingProfs Today: Personalization | Facebook Eyes Your Phone Calls | Job Interview Gaffes

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In this issue

1.	How-To: Put the 'Person' in Personalization in Five Steps
2.	#SocialSkim: Facebook Eyes Your Phone Calls, Plus More Stories in This Week's Roundup
3.	PRO Toolkit: Email Campaign Planner
4.	Survey Says: Five Things You Should Never Do on a Marketing Job Interview
5.	My View: Marketers Need to Measure All Touchpoints Throughout the Purchase Funnel

Online Master's in Integrated Marketing Communications. Learn to drive successful data-driven marketing communications by earning your MS in Integrated Marketing Communications online from the Medill School at Northwestern University. Download the latest white paper from IMC.

How-To

Put the 'Person' in Personalization in Five Steps

By Roz Lemieux

How can you effectively deliver personalized communications to an audience of thousands or even millions of customers and prospects? These five steps can help. Read More

FOR PRO Members

Toolkit: Email Campaign Planner

This tool provides you with step-by-step instructions for creating email campaigns that deliver the results you need. You'll be able to define your campaign goals, set a budget, segment your list, create compelling calls to action, and evaluate your results. Read More

Online Master's in Integrated Marketing Communications. Learn to apply data-driven consumer insights that drive successful marketing communications. Earn your Medill Integrated Marketing Communications master’s degree online from Northwestern University. Download the latest white paper from IMC.

Survey Says

Five Things You Should Never Do on a Marketing Job Interview

By Ayaz Nanji

More than three-quarters (77%) of marketing and advertising executives say they'd likely remove a job candidate from consideration if the person used his or her phone during the interview, according to a recent report from The Creative Group. Read More

Quick Take

#SocialSkim: Facebook Eyes Your Phone Calls, Plus More Stories in This Week's Roundup

By Angela Natividad

Find out how Facebook's begun colonizing phone calls and how its latest algo change will affect your brand page. You'll also get the score on Twitter's new DM feature for nonfollowers and Snapchat's decision to shut down Brand Stories. Read More

My View

Marketers Need to Measure All Touchpoints Throughout the Purchase Funnel

By Matt Voda

Enterprise marketers can no longer view marketing performance merely by channel-specific metrics. They now must understand how each channel and ad contributes to the funnel—and the bottom line. Read More

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