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In This Issue
+ How-To: Make Hidden Persuaders Work for You: Aroma, Music, Color, Font
+ Quick Take: Localize Marketing Campaigns to Get ROI on Global Events
+ PRO Take 10: How to Ensure Your Target Audience Views Your Content
+ Survey Says: Do Americans Trust Advertisements?
+ My View: To Win the Battle for Differentiation, Focus on Personal Value
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How-To Make Hidden Persuaders Work for You: Aroma, Music, Color, Font
By David Lewis
Hidden persuaders influence what products are bought and how customers rate the shopping experience. Here's how those persuaders work—and how you can make them work for you. Read More
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PRO Take 10: How to Ensure Your Target Audience Views Your Content
In just 10 minutes, we'll present the most effective means for content distribution—both paid and free—so you can get your content seen and generate higher returns on your content creation spend. Read More
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Advertisement  Get Inspired at B2B Marketing Forum (October 8-10, 2014). Meet our keynote speakers: Austin Kleon, danah boyd, and Scott Stratten. These three energizing speakers will inspire you to succeed—challenging you to think differently and market in new ways that resonate—no matter the landscape. Register today.
Survey Says
Do Americans Trust Advertisements?
By Ayaz Nanji
Half of Americans say they don’t trust advertisements, and 44% say ads are intentionally dishonest, according to a recent poll from YouGov. Read More
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Quick Take
Localize Marketing Campaigns to Get ROI on Global Events
By Liz Elting
Marketing during global-scale sporting events, when target markets encompass a wide spectrum of cultures and languages, marketers need to make sure their campaigns take into account the nuances created by a multinational audience. Read More
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My View To Win the Battle for Differentiation, CMOs Must Focus on Personal Value
By Kathy Klotz-Guest
Emotional and personal values matter more to buyers than do rational values. So, when you discuss the value of the products and services you're marketing, you should address the personal value they create. Read More
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