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In This Issue
+ How-To: Five Steps to Improve Your Marketing to Generation-Y
+ Podcast: Cause Marketing and Autism Awareness: Jason Falls of CafePress
+ PRO How-To Guide: Build Your Content Factory: Must-Have Tools
+ Quick Take: Stop Saying 'Awesome': 5 Best-Practices for Marketing to Europe
+ My View: You Know You're a Marketer If... [Slide Show]
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How-To Five Steps to Improve Your Marketing to Generation-Y
By Joeri Van den Bergh
Millennials grew up with the Internet, and they are used to having everything at their fingertips. After interviews with 21 global marketing executives, we defined a five-step plan for improving your marketing to Gen-Y. Read More
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Podcast Cause Marketing and Autism Awareness: Jason Falls of CafePress Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Jason Falls talks about cause marketing, Autism Awareness Month, and how businesses of any size can give back to the community. Read More
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PRO How-To Guide: Build Your Content Factory: Must-Have Tools to Get Your Assembly Line Humming
This 24-page guide lays out all the tools you'll need to manage and create content for your organization—from editorial calendars to content aggregators and curators to blog platforms, content organizers, presentation software, video and podcast tools... and more! Read More
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Advertisement  Writing is the most essential skill a marketer can master. Keep your writing muscles in tip-top shape with Marketing Writing Bootcamp. Nearly 17 hours of instruction on all forms of marketing writing. Save $200 with code PUMPED.
Quick Take
Stop Saying 'Awesome': Five Best-Practices for Americans Marketing to Europe
By Bob Boehnlein
Globalization brings exciting opportunities and enormous challenges for all parts of a business, but nowhere is that more apparent than in the marketing department. Here's how to avoid five common European marketing pitfalls. Read More
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My View You Know You're a Marketer If... [Slide Show]
By Verónica Maria Jarski
I asked the MarketingProfs Facebook group to finish this sentence: "You know you're a marketer if..." The responses that made us laugh the most were then illustrated and published in this slide show. Read More
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Apr 25
PRO Seminar—How to Create a Monster Fan Base
May 2
FREE Virtual Event—Evolutionary! How Technology is Transforming the Nature of Business
May 21
FREE Seminar—What Marketing Can Learn From Sales: Account-Based Marketing
Jun 13
MarketingProfs University—Marketing Writing Bootcamp Use coupon code PUMPED to save $200
Jun 14
Virtual Conference—Content Marketing Sign up for free!
Oct 9-11
B2B Forum 2013—Boston, MA Save up to $800 through April 30
 
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