MarketingProfs Today: Measure Video ROI | Improve Content Marketing ROI | B2B Tech Buyers vs. Vendors

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In this issue

1.	How-To: 10 Video Metrics That Will Help You Establish ROI
2.	PRO On-Demand Seminar: Get the Most ROI Out of Each Content Marketing Asset
3.	Survey Says: The Disconnect Between B2B Tech Buyers and Vendors
4.	Infographic: How to Make Your Infographics Stand Out

Just announced: the 2018 super-smart MarketingProfs B2B Marketing Forum Keynotes. Learn why you won't want to miss them.

How-To

10 Video Metrics That Will Help You Establish ROI

By Evelyn Timson

Video can make for effective marketing content, but tracking its ROI can be tricky. Here are 10 metrics to monitor to help ensure your video investment is paying off. Read More

FOR PRO Members

On-Demand Seminar: How You Can Get the Most ROI Out of Each Content Marketing Asset

You'll learn how to be more efficient with the content you create, allowing you to reuse what you already have in ways that will increase your marketing effectiveness. You'll leave with a simple plan to stretch each piece of content, get the most out of your budget, and save time with all that you create. Read More

Planning an effective webinar can feel daunting. Join us for free on 5/1 for 10 Tips For Creating Great Webinar Content, & you'll learn how to create content that will result in more qualified leads.

Survey Says

The Disconnect Between B2B Tech Buyers and Vendors

By Ayaz Nanji

B2B technology vendors tend to focus on various marketing and sales tactics that buyers don't find especially useful or trustworthy, according to recent research from TrustRadius. Read More

AT-A-GLANCE

How to Make Your Infographics Stand Out [Animated Infographic]

By Laura Forer

How can you add a new dimension to your infographics? Check out these 12 techniques for designing infographics that really shine. Read More

event calendar

Apr 24	FREE Seminar—Content Planning Challenges, Trends, and Opportunities
May 1	FREE Seminar—10 Tips for Creating Great Webinar Content
May 11	Virtual Conference—Email Marketing \| More results! Less filler.
May 17	Teach Me How—A PR Primer for Marketers: Five Steps to Bigger Buzz
Nov 13-16	B2B Marketing Forum—Register by June 30 to save up to $400!

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Research Writer: Ayaz Nanji
Contributor: Christian Neri

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