MarketingProfs Today: Keep Creatives Happy | B2B Tech Marketing Tactics | What's an 'Employer Brand'?

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In this issue

1.	How-To: Five Ways to Keep Your Creatives Happy
2.	Survey Says: How B2B Tech Companies Market Products
3.	PRO Today's Seminar: How to Build a Successful Content Marketing Plan
4.	My View: Why You Need an 'Employer Brand' (and How You Can Create One)
5.	Quick Take: Seven Tips for Effective Local SEO

Online Master's in Integrated Marketing Communications. Learn to drive successful data-driven marketing communications by earning your MS in Integrated Marketing Communications online from the Medill School at Northwestern University. Download the latest white paper from IMC.

How-To

Five Ways to Keep Your Creatives Happy

By Joe Staples

Creative talent can be a major differentiator for your brand, but creatives in corporate offices can be a frustrated bunch; they often feel stifled by rigid parameters. What can you do to keep your creatives from walking out the door? Read More

FOR PRO Members

Today's PRO Seminar: How to Build a Successful Content Marketing Plan

You'll discover which factors are key for content marketing success, and you'll learn about the core components of a content marketing strategy. You'll walk away with advanced tactics you can immediately implement to help you achieve success from your content marketing efforts. Read More

Online Master's in Integrated Marketing Communications. Learn to apply data-driven consumer insights that drive successful marketing communications. Earn your Medill Integrated Marketing Communications master’s degree online from Northwestern University. Download the latest white paper from IMC.

Survey Says

How B2B Tech Companies Market Products

By Ayaz Nanji

Which tactics, channels, and content types do B2B technology companies use most to market new products? Read More

Quick Take

Seven Tips for Effective Local SEO

By Arundhati Sriraman

SEO might seem a Herculean task for local businesses, but it doesn't have to be. Here are seven little secrets to effective local SEO. Read More

My View

Why You Need an Employer Brand (and How You Can Create One)

By Lisa Cervenka

How do you create an "employer brand" that employees can easily and willingly communicate? Here are three traits of best-in-class employer brands. Read More

event calendar

Apr 23	PRO Seminar—How to Build a Successful Content Marketing Plan
Apr 28	FREE Seminar—Increase Your Productivity by Breaking Five Common Habits
May 7	PRO Seminar—Going All In: How to Avoid the Perils of a Website Redesign
May 8	Virtual Conference—Marketing Technology—3 online sessions—FREE!
May 12	FREE Seminar—Five Ways to Justify Your Event Spend
Jun 2, 4, 9	Everybody Writes In-Person Workshop—San Francisco, Boston, Indianapolis
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $500

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Research Writer: Ayaz Nanji
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