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In This Issue
+ How-To: Your Social Marketing: Avoid Becoming Like 'The Walking Dead'
+ Podcast: Social Pros All-Stars: Jay Baer Talks to Marketing Smarts
+ PRO How-to Guide: Campaign Measurement, Tracking & Analysis
+ Quick Take: The Information Age Killed PR... What You Can Do About It
+ Survey Says: Are Online Product Prices Lower Than In-Store Prices?
+ My View: Three Elements of Successful Change Management
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Advertisement  Join us on May 9 for the Marketing Technology Virtual Conference and learn to navigate the technology landscape. You'll discover the implications technology is having on marketing and how to use this knowledge to make the right decisions for your business. Register today.
How-To Your Social Marketing: Five Tips to Avoid Becoming Like an Episode of 'The Walking Dead'
By Gary Griffiths
If you want to survive in the new world of social media sales and marketing, here are five handy tips to make sure your social efforts don't look like the walking dead. Read More
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Podcast Social Pros All-Stars: Jay Baer Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Jay Baer of Convince and Convert, author of Youtility and co-host of the Social Pros Podcast, talks about some interesting trends he and his team discovered when they interviewed 27 "Social Pros All-Stars." Read More
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PRO How-to Guide: The Marketer's Guide to Campaign Measurement, Tracking & Analysis
Marketing used to be an art. These days, it's more like a science. In this 23-page guide, you'll learn how to prove the success of your campaign by understanding measurement, tracking, and analysis. Read More
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Advertisement  Get Inspired at B2B Marketing Forum (October 8-10, 2014). Meet our keynote speakers: Austin Kleon, danah boyd, and Scott Stratten. These three energizing speakers will inspire you to succeed—challenging you to think differently and market in new ways that resonate—no matter the landscape. Register today.
Survey Says
Are Online Product Prices Lower Than In-Store Prices?
By Ayaz Nanji
Most consumer products (69%) have the same price online and offline, according to a recent report from Anthem Marketing Solutions. Read More
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Quick Take
How the Information Age Killed Public Relations... and What You Can Do About It
By Lisa Calhoun
The original flavor of PR is dying, and we're in the process of watching a whole new era of marketing rise from the ashes. Read More
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My View Three Elements of Successful Change Management
By Laura Patterson
Change is part of successful companies' improvement process... but it doesn't always go quickly and smoothly. To make sure your company manages change well, factor in these three elements. Read More
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Apr 24
 PRO Seminar—Using Visual Stories to Create an Urge to Act
Apr 29
 FREE Seminar—Social Monitoring: The Key to Delivering an Amazing Customer Experience
May 6
 FREE Seminar—Streaming Your Way to Marketing Success
May 8
 PRO Seminar—10 Keys to Creating a Winning Marketing Concept
May 9
 Virtual Conference—Marketing Technology: Navigate the tech landscape FREE!
Jun 12
 MarketingProfs University—Marketing Writing Bootcamp 16 all new classes for 2014
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next: Save $400 today.
 
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