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In This Issue
+ How-To: Innovate Product Offerings Through Mobile
+ Survey Says: Importance and ROI of Events: Marketers Still Face Challenges
+ PRO Take 10: Five Ways to Keep Your B2B Email and Customer Data Clean
+ Infographic: Big Data: What It Is, Why It's Important
+ My View: Two Surefire Opening Lines to Grab Your Audience's Attention
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How-To Mobile Innovation (Part 4): Innovating Product Offerings Through Mobile
By Christina "CK" Kerley
Your customers, whether consumer or executive audiences, expect you to use the same mobile technology that has improved their lives to also improve the products and services they use—your offerings. Read More
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PRO Take 10: Five Ways to Keep Your B2B Email and Customer Data Clean
Cleaner email data can save money by making it possible for you to reach more customers with less waste. It also allows you to make better marketing decisions, which can lead to increased sales. In just 10 minutes, you'll learn 5 things you can do to keep your customer data clean and current. Read More
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Survey Says
The Importance and ROI of Events: Marketers Still Face Challenges
By Vahe Habeshian
Even as events remain a vital part of the marketing mix, marketing executives—lacking visibility into the conversion pipeline—don't have sufficiently effective methods for measuring the impact of events and tradeshows on sales and revenue, and therefore can't prove ROI. Read More
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Quick Take
Big Data: What It Is, Why It's Important [Infographic]
By Verónica Maria Jarski
The term "Big Data" keeps getting bandied about in business, but what does it mean exactly? And what makes data "big"? The following infographic by Wipro defines Big Data and highlights its importance. Read More
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My View Two Surefire Opening Lines to Grab Your Audience's Attention
By Tim Riesterer
Getting your audience's attention isn't easy. And just being in front of them isn't enough. You need quick ways to nab their attention immediately. Here are two opening lines to do just that. Read More
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Apr 25
 PRO Seminar—How to Create a Monster Fan Base
May 2
 FREE Virtual Event—Evolutionary! How Technology is Transforming the Nature of Business
May 21
 FREE Seminar—What Marketing Can Learn From Sales: Account-Based Marketing
Jun 13
 MarketingProfs University—Marketing Writing Bootcamp Use coupon code PUMPED to save $200
Jun 14
 Virtual Conference—Content Marketing Sign up for free!
Oct 9-11
 B2B Forum 2013—Boston, MA Save up to $800 through April 30
 
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