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Thursday, April 22, 2021

📋 Table of Contents

1. Business Agility Is the New Norm. Do You Have What It Takes?

2. Four Ways Intent Data Helps Declutter Your Customers' Marketing Journey to Boost Conversions sponsored article

3. Innovation at the Intersection of Art, Technology, and Product Strategy: Adobe VP Loni Stark

4. How to Drive Pipeline With an On-Demand Webinar Strategy sponsored webinar

5. A Quick Guide for Website Image Optimization

6. Positioning That's Defensible & Differentiated: A Guide A MarketingProfs guide

7. 'Best virtual experience I have ever had - just excellent' MarketingProfs event

Scroll down for more, including industry news, community goings-on, and other useful resources.

Business Agility Is the New Norm. Do You Have What It Takes?
MarketingProfs article
Business Agility Is the New Norm. Do You Have What It Takes?
Right now, business agility is more important—and more multifaceted—than ever. It looks different for every company, but we all should be focused on these three aspects of it. »
Four Ways Intent Data Helps Declutter Your Customers' Marketing Journey to Boost Conversions
sponsored article
Four Ways Intent Data Helps Declutter Your Customers' Marketing Journey to Boost Conversions
Intent data collects the digital breadcrumbs that buyers leave behind as they progress on their digital buying journey. How can you integrate such valuable intent data into your marketing strategy? Find out. »
sponsored
The State of Women in Email: How Does Your Company Compare?
What are trends for women in email? Litmus took a closer look at its State of Email survey data to zoom in on women in the email industry. The key findings are in the just-published The State of Women in Email report. Get the insights. »
Innovation at the Intersection of Art, Technology, and Product Strategy: Adobe VP Loni Stark
podcast
Innovation at the Intersection of Art, Technology, and Product Strategy: Adobe VP Loni Stark
Loni Stark, vice-president of strategy and product at Adobe, opens up about managing an enterprise team remotely and bringing your whole self to work, as well as how creative pursuits outside of work can improve on-the-job performance and satisfaction. Read more and listen in on this fascinating conversation. »
sponsored webinar
How to Drive Pipeline With an On-Demand Webinar Strategy
Webinars can be your most powerful tool for reaching in-market buyers, but more than one-third of all attendance is on-demand—not live. For on-demand webinar best-practices and tactics that extend your reach and target buyers wherever they are in the buying cycle, register for this informative webinar. »
A Quick Guide for Website Image Optimization
A Quick Guide for Website Image Optimization
Some 39% of people say they will stop engaging with a website if the images do not load or take too long to load. So, how can you optimize your images for speedy loading?  »
MarketingProfs guide
Positioning That's Defensible & Differentiated: A Guide
If your buyers can't tell how you're different from the competition, if you struggle with long sales cycles, if everyone at your organization is telling a different story to prospects, or if you're often in price and feature wars, you have a positioning problem. Download this guide to learn how to fix it. »
'Best virtual experience I have ever had - just excellent'
MarketingProfs event
That's just one of many pieces of great feedback we heard about last week's B2B Forum Online. If you missed it, have no fear: You can still catch the sessions on-demand by registering right now. And that registration gets you a full year of PRO, with full access to the fall B2B Forum!
Give me that inspiration.
Profs Pick
sponsored
The pandemic has upended the careers of women more so than those of men, further widening the gender divide. That's true for email marketers, even though email marketing has been experiencing a renaissance of sorts lately. For example, data from the Litmus State of Email survey showed that women seem to be having a harder time reaching Director+ job levels—and, even when they do, they don't get paid as much as men. The State of Women in Email report presents many more key findings about women in the email industry. To see how your company compares, download the report.
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News You Can Use
Updates from around the industry
User Experience Testing and Monitoring Startup UserZoom Raises $100M Venture Beat
ExecOnline Raises Additional $45 Million to Extend Market Lead as Pioneer in Online B2B Leadership Development Space Yahoo Finance
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Upcoming Events
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