MarketingProfs: Integrate Influencer and Emotional Marketing | Empathy Mapping for Content | Vetting Influencers

Your Source for What Matters in Marketing • From the Team at MarketingProfs

Together with the global leader in media insights & audience measurement:

Monday, April 22, 2019

	How to Integrate Influencer & Emotional Marketing to Improve Your Content Program
	Empathy Mapping for Marketing Content: What It Is and How to Do It Well
	Marketing Automation Made Easy: A NEW Course
	How Marketers Vet Social Media Influencers [Study]
	Marketing Automation & Artificial Intelligence: How AI Helps Automate Marketing [Infographics]

How to Integrate Influencer and Emotional Marketing to Improve Your Content Program

All the digital channels and bells and whistles aside, your success as a marketer today still stems from using emotional marketing that understands consumers' needs and preferences. Now, with the emergence of influencer marketing, we can combine these two approaches in our content marketing to reach deep into our desired audiences.

Empathy Mapping for Marketing Content: What It Is and How to Do It Well

When writing for marketing, you need to connect with your audience. But first you have to understand who they are and what they care about. To understand what will motivate your potential customers, use empathy mapping. Here's how.

How Do Consumers Really Feel About Brands' Advertising and Communications?

sponsored

To build a brand that's both well-known and relevant to your potential customers, you use advertising, PR, and sponsorships. But do consumers trust what brands are saying? That's a question Kantar's DIMENSION 2019 report explores in depth. How can you win consumers' trust in your brand's advertising? Read the report.

Marketing Automation Made Easy: A NEW Course

Striving to reach marketing automation Nirvana? Try our newest course, Marketing Automation Made Easy, and save $100 when you use code AUTOMATE. Talk about peace of mind!

How Marketers Vet Social Media Influencers [Study]

Most marketers say they now have a process in place to vet social media influencers, according to recent research. See what your fellow marketers look for to separate the wheat from the chaff.

Marketing Automation and Artificial Intelligence: How AI Helps Automate Marketing [Infographics]

Marketing automation aims to help Marketing and Sales coordinate and streamline time-consuming tasks. Now, with the insertion of artificial intelligence and machine-learning into that process, not only rote tasks but also more complex ones can be automated. See how AI can level-up marketing automation.

Profs Picks

sponsored

Advertisers have always needed audiences, but the overall trend is now consumer control: They choose what they want, where and when they want it, on whichever device that suits them. The skipping and blocking of advertising, along with the growth in subscriptions, registrations, and membership models, are all posing new conundrums for advertisers. The ground is shifting. To better understand what's happening, read the full report.

It's easier than ever to quantify the impact of your marketing and to recreate success. So where do you start? With this new training course: A Scientific Approach to Metrics, Measurement, and Marketing ROI! You'll learn how to structure your marketing analysis, use available data sources (like Google Analytics, social media analytics, your CRM system data, and more) to power your analysis, and draw conclusions about what's working. You'll also discover how to test your conclusions so you can confidently choose which marketing efforts to scale up. Time to start learning!

Upcoming Events

MAY

[ Free Webinar ] Fresh Insights for Your Social Video Strategy
sponsored by Brightcove | 60 minutes

MAY

[ Online Event ] Marketing Writing Bootcamp

MAY

[ Free Demo ] Marketo's Marketing Automation Platform
sponsored by Marketo | 60 minutes

MAY

[ Free Webinar ] 3 Ways to Scale ABM Success With Personalization
sponsored by Engagio | 60 minutes

JUN

[ Online Forum ] Content Marketing Online Forum

OCT

16-18

[ Register Today ] MarketingProfs B2B Forum

So glad you could join us today!

—Vahe Habeshian, Director of Publications

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.