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MarketingProfs
Apr 22, 2016 Vol. 15, No. 79
In this issue
1. How-To: Eight Tips for Running a Customer-Friendly Business
2. #SocialSkim: Facebook Tests Massive News Feed Revamp, Plus 13 More Stories This Week
3.  PRO  On-Demand Seminar: Create Meaningful Experiences for Your Brand
4. My View: What Marketers Need to Know About Data Scientists
5. Survey Says: What Americans Listen to While Commuting
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Advertisement  Convert more shoppers into buyers. It doesn't matter how many customers abandon their carts if you don't know why they leave. Find out with FullStory.
 
How-To
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Eight Tips for Running a Customer-Friendly Business
By Neerav Mehta
Your product or service cannot survive on its own. It needs backup in the form of strong customer support. The way you interact with your audience will determine how far your business goes in our competitive world. Read More
FOR  PRO  Members
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On-Demand PRO Seminar: Create Meaningful Experiences for Your Brand
Brian Solis shares why great products, creative marketing, and delightful customer service are no longer enough to win customers. He'll explain why the future of business is experiential, and show you how to create and cultivate meaningful experiences. Read More
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Advertisement  Don't run your online store in the dark. See and understand how your customers shop, just like in a brick-and-mortar store. Sign up for a free trial today.
 
Survey Says
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What Americans Listen to While Commuting
By Ayaz Nanji
Americans still prefer to listen to traditional AM/FM radio while commuting in their cars, according to a recent report from Edison Research. Read More
Quick Take
#SocialSkim: Facebook Tests Massive News Feed Revamp, Plus 13 More Stories This Week
By Christian Neri
Facebook tests a redesigned News Feed and explores how to monetize live video, while YouTube one-ups it by introducing live 360-degree video. Also: Twitter's tools that make targeting specific audiences a cinch, and the app Pinterest is betting on for global expansion. Read More
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My View
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What Marketers Need to Know About Data Scientists
By Hong Tsui
Searching for a data scientist for your team? Discover where to find one, what benefits a data scientist brings, and how collaboration between marketers and data scientists can succeed. Read More

event calendar

Apr 26
FREE Seminar—SEO + Content = The Perfect Recipe for Inbound Success
Apr 28
PRO Seminar—From Storytelling to Story-Selling: How to Tell Customer-Centric Stories
May 3
FREE Seminar—5 Leading Practices in Marketing Training Programs
May 5
PRO Seminar—53 Content Marketing Hacks to Double Your Engagement Rates
May 13
Virtual Conference—MarTech & Innovation | 3 online sessions FREE!
Oct 18-21
B2B Marketing Forum—Register by June 15 and save up to $500

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