MarketingProfs Today: Writing for Responsive | Sales Challenges | Marketing, PR, Social Intertwined

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In this issue

1.	How-To: Writing Responsibly When Writing Responsively: Six Simple Tips
2.	Podcast: Marketing, PR, Social, Advertising Are All Intertwined: Geoff Livingston
3.	PRO New! How-To Guide: A Step-by-Step Guide to Marketing Automation Success
4.	My View: Google Made Mobile-Friendliness Mandatory, Is Your Website Making the Cut?
5.	Survey Says: The Top Sales Challenges of 2015

Online Master's in Integrated Marketing Communications. Learn to drive successful data-driven marketing communications by earning your MS in Integrated Marketing Communications online from the Medill School at Northwestern University. Download the latest white paper from IMC.

How-To

Writing Responsibly When Writing Responsively: Six Simple Tips

By Susan Solomon

When Google decided that mobile-friendliness will influence site rankings in search results, responsive design became a must. But what about the impact on copywriters and other content creators? Read More

Podcast

Marketing, PR, Social, Advertising Are All Intertwined: Geoff Livingston on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Author, strategist, and MarketingProfs Marketing Writing Bootcamp instructor Geoff Livingston discusses marketing strategy, customer experience, content, PR, and more. Read More

FOR PRO Members

How-To Guide: A Step-by-Step Guide to Marketing Automation Success

In this 24-page guide, you'll learn how to effectively plan, prepare, implement, assess, and improve your marketing automation program for optimal results. You'll be able to foster internal buy-in from executive leadership and other departments, determine the right automation system for your needs, and launch your new system. Read More

Online Master's in Integrated Marketing Communications. Learn to apply data-driven consumer insights that drive successful marketing communications. Earn your Medill Integrated Marketing Communications master’s degree online from Northwestern University. Download the latest white paper from IMC.

Survey Says

The Top Sales Challenges of 2015

By Ayaz Nanji

Salespeople say their top 3 prospecting challenges this year are getting appointments with potential buyers/clients, identifying sales triggers, and creating a targeted lead strategy, according to a recent report from Richardson. Read More

My View

Google Made Mobile-Friendliness Mandatory—Is Your Website Making the Cut?

By Itai Sadan

On April 21, Google expanded its use of mobile-friendliness as a website ranking signal in search results. Here's a look at how the change may affect you. Read More

event calendar

Apr 23	PRO Seminar—How to Build a Successful Content Marketing Plan
Apr 28	FREE Seminar—Increase Your Productivity by Breaking Five Common Habits
May 7	PRO Seminar—Going All In: How to Avoid the Perils of a Website Redesign
May 8	Virtual Conference—Marketing Technology—3 online sessions—FREE!
May 12	FREE Seminar—Five Ways to Justify Your Event Spend
Jun 2, 4, 9	Everybody Writes In-Person Workshop—San Francisco, Boston, Indianapolis
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $500

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