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In This Issue
+ How-To: Why You Need a CRO Culture in Your Business... and How to Build It
+ Survey Says: The Top-Rated Marketing Automation Products
+ PRO Take 10: Six Ways to Use Direct Mail More Effectively
+ Infographic: What Customers Really Think About Marketing Data and Privacy
+ My View: Why Social and TV Make a Powerful Advertising Combination
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Advertisement  Join us on May 9 for the Marketing Technology Virtual Conference and learn to navigate the technology landscape. You'll discover the implications technology is having on marketing and how to use this knowledge to make the right decisions for your business. Register today.
How-To Why You Need a CRO Culture in Your Business... and How to Build It
By Sean Ellis
Conversion rate optimization is having a moment in the sun because it uses a resource you already have—website traffic—to drive additional growth at little additional cost. Read More
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PRO Take 10: Six Ways to Use Direct Mail More Effectively
In just 10 minutes, we'll look at the anatomy of a successful direct mail piece, dive into six reasons why direct mail is (still) effective, and show you how you to boost the ROI of your direct mail campaigns. Read More
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Advertisement  Get Inspired at B2B Marketing Forum (October 8-10, 2014). Meet our keynote speakers: Austin Kleon, danah boyd, and Scott Stratten. These three energizing speakers will inspire you to succeed—challenging you to think differently and market in new ways that resonate—no matter the landscape. Register today.
Survey Says
The Top-Rated Marketing Automation Products
By Ayaz Nanji
What are the top-rated marketing automation products for small businesses, mid-market companies, and large enterprises? Read More
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What Your Customers Really Think About Marketing Data and Consumer Privacy [Infographic]
By Verónica Maria Jarski
How do your customers feel about sharing their personal information with you and having it used for marketing? This infographic highlights consumers' sentiments regarding privacy policies, trusted brands, and more. Read More
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My View The Connected Campaign: Why Social and TV Make a Powerful Advertising Combination
By Kevin Bobowski
Most TV viewers juggle multiple screens while watching television. Are you reaching out to them? Here are some reasons why marketers should include social media in their TV advertising campaigns. Read More
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Apr 24
 PRO Seminar—Using Visual Stories to Create an Urge to Act
Apr 29
 FREE Seminar—Social Monitoring: The Key to Delivering an Amazing Customer Experience
May 6
 FREE Seminar—Streaming Your Way to Marketing Success
May 8
 PRO Seminar—10 Keys to Creating a Winning Marketing Concept
May 9
 Virtual Conference—Marketing Technology: Navigate the tech landscape FREE!
Jun 12
 MarketingProfs University—Marketing Writing Bootcamp 16 all new classes for 2014
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next: Save $400 today.
 
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