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| By Vince Stuntebeck, Trevor Jones |
| The retail industry has recognized that critical events in customers' lives can shift loyalties—or serve as opportunities to retain or upsell via event-driven marketing. That approach can also work with B2Bs...
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| No matter your opinion of Lady Gaga, you can't deny her success in attracting and keeping a large base of loyal fans, who have been playfully dubbed her "Little Monsters." This PRO seminar will share 7 of Gaga's lessons of success that can be applied to any brand.
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| US Social Ad Revenues to Reach $11B in 2017 |
| By Vahe Habeshian |
| US social advertising revenues will grow from $4.7 billion in 2012 to $11.0 billion in 2017—a compound annual growth rate (CAGR) of 18.6%—while locally targeted social ad revenues are projected to grow at a 26.4% CAGR, from $1.12 billion in 2012 to $3.62 billion in 2017.
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| By Larry Kim |
| Recently, eBay announced it won't be using AdWords anymore because its paid ads didn't work. Maybe that's because eBay never understood how to use them. Here's a look at eBay's mistakes.
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