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In This Issue
+ How-To: Turn Up the Heat on Your Presentations With a Few Culinary Tips
+ PRO: SmartTools—Email Campaign Planner
+ Survey Says: Marketers Playing It Too Safe (Creatively)
+ Quick Take: Three Steps to Getting B2B Client Endorsements
+ My View: Who Owns Social Media?
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Advertisement  Whatever your business, whatever your goal, Constant Contact has the partnership program that pays off for you.
As a Constant Contact Expert or Partner, you’ll boost your visibility being associated with the leader in small business marketing. And you’ll demonstrate your value as a knowledgeable marketing professional. Learn more.
How-To BAM! Turn Up the Heat on Your Presentations With a Few Culinary Tips
By Heidi Jackman
Like a good meal with good friends, great presentations encourage sharing and conversation. So sharpen your knives, oil your pans, and think like a top chef preparing a meal that'll stimulate the senses and demand involvement. Read More
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PRO SmartTools: Email Campaign Planner
Successful email campaigns don't just happen by accident—they require a plan. Create one easily with SmartTools: Email Campaign Planner—the quick-and-easy online service with a step-by-step blueprint for creating an email marketing plan. Read More
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Advertisement  GOT GOOD BUSINESS DATA? ARE YOU SURE? Learn concrete steps and best practices to ensure you’re getting high-quality business data including how to define your DATA STRATEGY and how to identify the KEY DIFFERENTIATORS between list sources. Download our FREE Guide to B2B Leads: Judging Quality of Your Business Data.
Survey Says
Marketers Playing It Too Safe (Creatively)
In a time when innovation is a key factor to business success, nearly one-half of surveyed ad and marketing executives say they're itching for more creative freedom on the job. Read More
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Quick Take
Three Steps to Getting B2B Client Endorsements
If you're like a lot of B2B marketers, getting clients to agree to let you tell their success stories can be like pulling teeth. Here are three steps to landing endorsements and securing more case studies. Read More
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My View Who Owns Social Media?
By David Reich
Since YouTube and blogs were new on the scene (and before Facebook and Twitter), there's been discussion and bickering about which marketing discipline should handle social media for a brand or organization. Should it be Marketing, PR, or an outside agency? Read More
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@TomMartin Why participating in social media should be viewed as an investment https:////bit.ly/eTmhSV
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Forum Today's Question
By shums 4/21/2011 at 9:38 AM
In marketing, mistakes are often very public (e.g., a misspelling in an email campaign). What's the best way to deal with employees who make such errors? Go To Question
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Apr 7-22
 MarketingProfs University LIVE—Social Media Marketing Fast Track
Apr 27
 FREE Seminar—Roadmap for Managing the Webinar Lifecycle (Start to Finish) sponsored by Citrix
Apr 28
 PRO Seminar—Seven Keys to a Successful Blog  with Jennifer Cisney
May 12-29
 MarketingProfs University LIVE—Email Marketing Essentials save $200 with code MESSAGE
May 12
 PRO Seminar—MPU: 5 Email Marketing Trends You Can’t Ignore with Loren McDonald
May 13
 Digital Marketing World—Search Marketing Free online conference
Jun 13-15
 B2B Marketing Forum 2011—Boston, MA Grab the Early Bird Rate and Save
 
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