MarketingProfs Today: Survive Mobilegeddon | Google Algorithm Changes | 6 Types of Custom Content

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In this issue

1.	How-To: Ready for Mobilegeddon? 5 Quick-and-Dirty Tips to Save Your Search Rankings
2.	My View: Think Like a Publisher and Use These Six Types of Custom Content
3.	PRO Take 10: How to Create a YouTube Content Library With Google Hangouts On Air
4.	Survey Says: Are Marketers Ready for Google's Search Algorithm Changes?
5.	Infographic: Seven Tips for Effective Digital Coupon Marketing

Online Master's in Integrated Marketing Communications. Learn to drive successful data-driven marketing communications by earning your MS in Integrated Marketing Communications online from the Medill School at Northwestern University. Download the latest white paper from IMC.

How-To

Ready for Mobilegeddon? Five Quick-and-Dirty Tips to Save Your Google Search Rank [Infographic]

By Chris Lucas

Today (April 21), Google's algorithm update will turn mobile optimization from nice-to-have to necessity. If your website isn't mobile-friendly, expect your search rankings and Web traffic to take a hit on April 22. Read More

FOR PRO Members

Take 10: How to Create a YouTube Content Library With Google Hangouts On Air

In just 10 minutes, you'll learn how to use Google's free and easy Hangouts On Air tool to build a video content library on your branded YouTube channel with the support of experts, vendors, customers, and others. Read More

Online Master's in Integrated Marketing Communications. Learn to apply data-driven consumer insights that drive successful marketing communications. Earn your Medill Integrated Marketing Communications master’s degree online from Northwestern University. Download the latest white paper from IMC.

Survey Says

Are Marketers Ready for Google's Search Algorithm Changes?

By Ayaz Nanji

Some 78% of digital marketers say they are aware of Google's imminent search algorithm changes that will add mobile-friendliness as a ranking signal, according to a recent report from gShift. Read More

Quick Take

Seven Tips for Effective Digital Coupon Marketing [Infographic]

By Verónica Maria Jarski

Digital coupon use is booming! To help you craft and promote your online coupons, check out the following tips. Read More

My View

Think Like a Publisher and Use These Six Types of Custom Content

By David Palmer

The biggest lesson brands can learn from publishers is the importance of various types of content. Make sure you're considering these custom content types. Read More

event calendar

Apr 21	FREE Seminar—Crash Course in Real-Time Advertising
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